Not to be confused with multi-level marketing, which is also sometimes called referral marketing
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Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. It differs from pure word-of-mouth strategies, which are primarily customer directed with the company unable to track, influence and measure message content, referral marketing encourages and rewards the referrer for allowing a company to do so.
The process is distinct from multi-level marketing, in that there is no incentive for the original existing customer to drive or influence the subsequent referrals of the new customer[clarification needed] – only the conversion of the initial, primary customer is rewarded.[1]
^Berman, Barry (2016-01-01). "Referral marketing: Harnessing the power of your customers". Business Horizons. 59 (1): 19–28. doi:10.1016/j.bushor.2015.08.001.
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Referralmarketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts...
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referrer Property". W3Schools. Retrieved 2013-03-20. Gundersen, Bret (2011-10-19). "The Impact of Google Encrypted Search". Adobe Digital Marketing Blog...
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brand safety". Digiday. 2020-01-24. Retrieved 2020-05-14. "Contextual Marketing Definition". PC Magazine. Archived from the original on 2008-09-20. Retrieved...
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