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Marketing
Marketing
Marketing management
Key concepts
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Consumer behaviour
Consumer culture
Dominance
Effectiveness
Ethics
Promotion
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Influencer marketing
Attribution
Annoyance factor
Horizontal integration
Vertical integration
Promotional content
Advertising
Branding
Corporate anniversary
Direct marketing
Loyalty marketing
Mobile marketing
On-hold messaging
Personal selling
Premiums
Prizes
Product placement
Propaganda
Publicity
Sales promotion
Sex in advertising
Underwriting spot
Promotional media
Behavioral targeting
Brand ambassador
Display advertising
Drip marketing
In-game advertising
Mobile advertising
Native advertising
New media
Online advertising
Out-of-home advertising
Point of sale
Product demonstration
Promotional merchandise
Promotional representative
Visual merchandising
Web banner
Word-of-mouth
Research
Market research
Marketing research
Mystery shopping
Consumer research
v
t
e
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions.[1][2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.[3] With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that go beyond demographics and customer service data collection. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media and application development.
^"What is relationship marketing? definition and meaning". BusinessDictionary.com. Retrieved 21 February 2018.
^Berry, Leonard L. (2002). "Relationship Marketing of Services Perspectives from 1983 and 2000". Journal of Relationship Marketing. 1 (1): 59–77. doi:10.1300/j366v01n01_05. ISSN 1533-2667. S2CID 167676460.
^Palmatier, Robert W. (1 January 2008). Relationship Marketing. Marketing Science Institute. ISBN 978-0-9657114-9-4.
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Global Information
