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Email marketing information


Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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Email marketing

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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

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Drip marketing

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often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the...

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Email

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Electronic mail (email or e-mail) is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century...

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Salesforce Marketing Cloud

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Salesforce Marketing Cloud was founded as an email marketing vendor. Its email management software maintains mailing lists and schedules and modifies email messages...

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Direct marketing

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reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has...

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Mailchimp

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Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group , an American company...

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Email spam

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Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a...

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Email tracking

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indicator that a message was opened or read by the recipient. Most email marketing software provides tracking features, sometimes in aggregate (e.g.,...

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Unisender

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Unisender is an email marketing service that was created by Alexey Kachalov and Konstantin Guschin in 2008. They used private expenses of $100,000. In...

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Marketing automation

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business-to-consumer (B2C) sales cycles, Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with...

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Online advertising

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platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including...

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Content marketing

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found content marketing opportunities through email. E-commerce adaptations and digital distribution became the foundation of marketing strategy. Internet...

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Klaviyo

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technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in...

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Benchmark Email

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Benchmark Email is an international, internet-based service provider of email marketing with headquarters in St. Louis, Missouri. The company was founded...

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Digital marketing

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media marketing Video marketing Email marketing Blogging & affiliate marketing Website marketing Pay-per-click Content marketing Search engine marketing Some...

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Marketing automation in email campaigns

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Marketing automation in email campaigns refers to a numerous methods implemented in marketing for segmenting, targeting, scheduling, automating, and tracking...

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Marketing communications

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Internet. Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential...

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ActiveCampaign

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businesses and is based in Chicago, Illinois. The company offers email marketing, marketing automation, sales automation, and CRM functionality. ActiveCampaign...

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History of email

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The history of email entails an evolving set of technologies and standards that culminated in the email systems in use today. Computer-based messaging...

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HTML email

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HTML email is the use of a subset of HTML to provide formatting and semantic markup capabilities in email that are not available with plain text: Text...

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Permission marketing

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to open an email marketing message if they "double opt-in" than a regular "single opt-in." By targeting volunteers, permission marketing improves the...

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Cold email

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calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email is a personalized, one-to-one message...

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Brevo

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marketing. The company was founded in 2012 by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing,...

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Webmail

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email) is an email service that can be accessed using a standard web browser. It contrasts with email service accessible through a specialised email client...

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Social media marketing

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media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

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