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Part of a series on
Internet marketing
Search engine optimization
Local search engine optimisation
Social media marketing
Email marketing
Referral marketing
Content marketing
Native advertising
Search engine marketing
Pay-per-click
Cost per impression
Search analytics
Web analytics
Display advertising
Ad blocking
Contextual advertising
Behavioral targeting
Affiliate marketing
Cost per action
Revenue sharing
Mobile advertising
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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired action to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in the desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals.
Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is most often referred to as "per inquiry".[citation needed] Although less common, print media will also sometimes be sold on a CPA basis.[citation needed]
Costper impression (CPI) and costper thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising...
pay per sale (PPS) as a compensation method, nineteen percent use costperaction (CPA), and the remaining programs use other methods such as costper click...
other action. A single action may lead to revenue being paid to multiple ad space sellers. CPA (CostPerAction or CostPer Acquisition) or PPP (Pay Per Performance)...
They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October...
Value PerAction (VPA) refers to an online marketing business model similar to the CostPerAction (CPA) model. While CostPerAction provides a low risk...
prominent models include: CPM (Costper mille or costper thousand) CPC (costper click) CPA (costperaction) Costper impression (CPM) is a common metric...
and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. Email marketing platforms provide detailed analytics...
deducted. Revenue sharing in Internet marketing is also known as costper sale, in which the cost of advertising is determined by the revenue generated as a...
collection method employed, the cost of web visitor analysis and interpretation should also be included. That is, the cost of turning raw data into actionable...
in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. In 2007, U.S. advertisers...
This brings higher value customers to the company or authority at a lower cost. With a referral from a close tie, there are implications on the referrer's...
advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies...
request is defined as an "activity". The platform's pricing charges a cost-per-activity. The amount payable by the advertiser is a function of the number...
or Microsoft Silverlight. Ad serving Costper impression Display advertising Hover ad Internet marketing Pay per click Pop-up ad View-through rate Web...
of action. Relevant cost: The relevant cost is a cost which is relevant in various decisions of management. Replacement cost: This cost is the cost at...
marketing is measured through earned media value, impressions, and costperaction. A social media influencer's personal brand and product relation with...
total cost as output is increased by an infinitesimal amount. As Figure 1 shows, the marginal cost is measured in dollars per unit, whereas total cost is...
Lausanne, Switzerland Costperaction, an online advertising measurement and pricing model Costper activity, an internat marketing cost policy Critical path...
advertising, focused on payment methods, is pay per click (PPC), with other forms being costperaction (CPA) or costper mille (CPM). The first documented attempt...
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