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Contextual advertising information


Contextual advertising (also called contextual targeting) is a form of targeted advertising for advertisements appearing on websites or other digital platforms, such as content displayed in mobile browsers. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behaviour.[1] As advertisers and marketers increasingly prioritise brand safety and suitability, contextual advertising has emerged as a crucial aspect in safeguarding the reputation and value of a brand.[2]

  1. ^ ‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback Published by digiday on June 7, 2018, retrieved on November 13, 2019
  2. ^ "Why 'brand suitability' is replacing brand safety". Digiday. 2020-01-24. Retrieved 2020-05-14.

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Contextual advertising

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Contextual advertising (also called contextual targeting) is a form of targeted advertising for advertisements appearing on websites or other digital...

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Targeted advertising

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access, using a search word as the basis of implied interest, or contextual advertising. Companies have technology that allows them to gather information...

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Contextual

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Look up contextual in Wiktionary, the free dictionary. Contextual may refer to: Contextual advertising, advertisements based on other content displayed...

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Advertising network

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2011. Affiliate marketing Ad exchange Contextual advertising Digital marketing Landing page Online advertising Pay-per-click Pay per play Surveillance...

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Native advertising

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platform advertiser.[citation needed] Advertising management Branded content Content marketing Contextual advertising Digital marketing Digital promotion...

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Affiliate marketing

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education, publishing, and forms of lead generation other than contextual advertising programs. In 2006, the most active sectors for affiliate marketing...

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Static Media

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Digest, Outdoor Guide, Chowhound, and Islands — in under one year. Contextual advertising "Policies". /Film. 9 December 2020. Retrieved September 10, 2021...

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Website

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Posting interesting content and selling contextual advertising either through direct sales or through an advertising network. E-commerce: products or services...

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Online advertising

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Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that...

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Social media marketing

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etc.), also known as "earned media", rather than use marketer-prepared advertising copy. Social networking websites allow individuals, businesses and other...

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Search advertising

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(search advertising), published content pages (contextual advertising), or both. Bids on the same keywords are usually higher in search advertising than...

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Search engine marketing

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nine months. Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information...

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Search engine optimization

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other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's...

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Taboola

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Taboola is a public advertising company headquartered in New York City. It provides "content recommendation" sponsored links to advertising partners. Taboola...

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Local search engine optimisation

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Native advertising Search engine marketing Pay-per-click Cost per impression Search analytics Web analytics Display advertising Ad blocking Contextual advertising...

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Microsoft Advertising

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Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service...

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Interactive Advertising Bureau

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by IAB Europe. Interactive advertising Online advertising Display advertising Behavioral targeting Contextual advertising Dengler, Brian (January 17,...

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Email marketing

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hindering marketing campaign performance. Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement...

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Gmail

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In June 2017, Google announced the end of the use of contextual Gmail content for advertising purposes, relying instead on data gathered from the use...

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Advertising

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Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads,...

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Digital display advertising

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display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to...

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Outbrain

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recommendations have been debated. Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos...

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Social media optimization

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for social media advertising. What also holds importance is the amount of money leading businesses are spending on Facebook advertising alone. Procter &...

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Privacy

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including via contextual advertising, digital ad brokers such as Facebook and Google have instead encouraged the practice of behavioral advertising, providing...

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