Marketing of products or services using digital technologies or digital tools
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Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.[1]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.[2][3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[4] and as people increasingly used digital devices instead of visiting physical shops,[5][6] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones.[7] The extension to non-Internet channels differentiates digital marketing from online marketing.[8]
^Nakamura, Leonard I. (FRB); Samuels, Jon (BEA); Soloveichik, Rachel H. (BEA) (24 October 2017). "Measuring the "Free" Digital Economy Within the GDP and Productivity Accounts" (PDF). SSRN.com. Social Science Research Network publishing working paper 17-37 of the Research Department, Federal Reserve Bank of Philadelphia. p. 37 (Fig. 3). Archived (PDF) from the original on 20 March 2021.
^"Definition of digital marketing". Financial Times. Archived from the original on 29 November 2017. Retrieved 22 August 2015.
^"The Four Faces of Digital Marketing". American Marketing Association. April 2016. Archived from the original on 13 February 2020. Retrieved 22 August 2019.
^Nielsen (10 March 2016). "Digital Advertising is Rising in Canada, Requiring More Sophisticated Measures of Success". Nielsen. Archived from the original on 18 March 2016. Retrieved 25 March 2016.
^Nielsen (20 January 2016). "Connected Commerce is Creating Buyers Without Border". Nielsen Global. Archived from the original on 23 January 2016. Retrieved 25 March 2016.
^Dahlen, Micael (2010). Marketing Communications: A Brand Narrative Approach. Chichester, West Sussex UK: John Wiley & Sons Ltd. p. 36.
^"Digital Marketing". Techopedia. Archived from the original on 21 August 2015. Retrieved 22 August 2015.
^"Digital Marketing Systems and Techniques". Warwick. Archived from the original on 13 February 2020. Retrieved 28 August 2019.
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