"Cold call" redirects here. For the television series, see Cold Call (TV series).
Members of the Dutch political party GroenLinks conducting a cold calling visit in Groningen
Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call.[1][2] It is an attempt to convince potential customers to purchase either the salesperson's product or service. Generally, it is referred as an over-the-phone process, making it a source of telemarketing,[3] but can also be done in-person by door-to-door salespeople. Though cold calling can be used as a legitimate business tool, scammers can use cold calling as well.
^"Cold Calling". Investopedia. Retrieved 12 November 2014.
^"Cold Call". Merriam-Webster. An Encyclopædia Britannica Company. Retrieved 12 November 2014.
^Bird, Beverly. "Difference Between Cold-Calling and Telemarketing".
Coldcalling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an...
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