The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing[1] and was established in 1985 by Michael J. Baker (University of Strathclyde).[2][3]
^"Official Journal". Homepage. Academy of Marketing. Retrieved 2024-06-20.
^Baker, Michael (1992). Marketing Strategy and Management. Springer. doi:10.1007/978-1-349-22167-7.
^Baker, Michael John (2013-01-01). "Michael J. Baker: reflections on a career in marketing". Journal of Historical Research in Marketing. 5 (2): 223–230. doi:10.1108/17557501311316842. ISSN 1755-750X.
and 24 Related for: Journal of Marketing Management information
The JournalofMarketingManagement is a peer-reviewed academic journal covering the field ofmarketing. The journal is owned by Westburn Publishers and...
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...
marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of...
Segmentation as Alternative Marketing Strategies," JournalofMarketing, Vol. 21, No. 1 , 1956, pp. 3–8 and reprinted in MarketingManagement, Vol. 4, No. 3, 1995...
measurement of service quality", JournalofMarketing, Vol. 58, January, 1994, pp 125-131 Elliott, K. M., "SERVPERF versus SERVQUAL: A MarketingManagement Dilemma...
ISSN 1941-9589. Constantinides, ., "The Marketing Mix Revisited: Towards the 21st Century Marketing", JournalofMarketingManagement, vol. 22, 2006, pp. 407-438...
Framework for Customer Relationship Management. JournalofMarketing, 2005.69. Corie. The Top 5 Time-Saving Benefits of CRM. 2011. Nambisan, S., Designing...
and Management" 2016 . Accessed April 2017 ) Rowley, Jennifer (2008-07-07). "Understanding digital content marketing". JournalofMarketingManagement. 24...
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should...
Development of 'marketing professional identity' among marketing graduates during early career experiences". JournalofMarketingManagement. 27 (1–2):...
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...
digital asset creation, and management and essentially everything that supports the operational efficiency of the internal marketing function. Typically, these...
marketing includes the managementof a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a...
Review of Digital Marketing (October 1, 2018). M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International JournalofManagement, IT...
Industrial MarketingManagement is a peer-reviewed academic journal covering the field ofmarketing, business-to-business, and industrial marketing. It is...
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...
A. (2010). "Customer experience management: a critical review of an emerging idea". Journalof Services Marketing. 24 (3): 196–208. doi:10.1108/08876041011040604...
Marketing MBA is a triannual peer-reviewed academic journal that covers research on marketingmanagement firms and education in marketing. The editor-in-chief...
Alternative Marketing Strategies," JournalofMarketing, Vol. 21, No. 1, 1956, pp. 3–8 and reprinted in MarketingManagement, vol. 4, no. 3, 1995, pp. 63–65...
service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques...
analysis of niche sports". International Journalof Sport Management and Marketing. 13 (3–4): 144. doi:10.1504/IJSMM.2013.059720.{{cite journal}}: CS1 maint:...
"Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration". JournalofMarketingManagement. 34:5-6 (5–6): 497–508. doi:10...
Pharmaceutical marketing is a branch ofmarketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical...