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Journal of Marketing Management information


Journal of Marketing Management
DisciplineMarketing
LanguageEnglish
Edited byMark Tadajewski
Publication details
History1985–present
Publisher
Routledge
Frequency18/year
Open access
Hybrid
Impact factor
3.5 (2023)
Standard abbreviations
ISO 4J. Mark. Manag.
Indexing
ISSN0267-257X (print)
1472-1376 (web)
Links
  • Journal homepage
  • Current issue
  • Online archive

The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing[1] and was established in 1985 by Michael J. Baker (University of Strathclyde).[2][3]

  1. ^ "Official Journal". Homepage. Academy of Marketing. Retrieved 2024-06-20.
  2. ^ Baker, Michael (1992). Marketing Strategy and Management. Springer. doi:10.1007/978-1-349-22167-7.
  3. ^ Baker, Michael John (2013-01-01). "Michael J. Baker: reflections on a career in marketing". Journal of Historical Research in Marketing. 5 (2): 223–230. doi:10.1108/17557501311316842. ISSN 1755-750X.

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Journal of Marketing Management

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Marketing strategy

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Services marketing

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Customer relationship management

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Product marketing

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digital asset creation, and management and essentially everything that supports the operational efficiency of the internal marketing function. Typically, these...

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Social media marketing

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Digital marketing

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Guerrilla marketing

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