"Enterprise marketing management" redirects here. For the practical application of marketing in organizations, see Marketing management.
Marketing operations
Key concepts
Benchmarking
Best practices
Budgeting
Business intelligence
Business process
Change management
Chief Marketing Officer (CMO)
Customer intelligence
Customer lifecycle management
Customer lifetime value
Data quality
Data warehouses
Database marketing
Demand generation
Digital asset management
Flowchart
Infrastructure
Lead generation
Marketing accountability
Marketing automation
Marketing effectiveness
Organization development
Post-merger integration
Predictive analytics
Predictive modelling
Process optimization
Return on marketing investment
Strategic planning
Systems theory
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Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks[1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system.[2] It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.[3]
^Koetsier, John (8 January 2014). "Fast-growing marketing automation still has only 3% penetration in non-tech companies". VentureBeat. Archived from the original on 3 February 2017. Retrieved 7 May 2021.
^"What is Marketing Automation: Top 10 FAQ's". McRae&Co. McRae and Company. 7 May 2012. Archived from the original on 8 February 2018. Retrieved 7 May 2021.
^Nicastro, Dom. "What Is Marketing Automation and How Does It Help Marketers?". CMSwire. Retrieved 30 November 2021.
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