Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals and medical devices.
Whilst rule of law regulating pharmaceutical industry marketing activities is widely variable across the world, pharmaceutical marketing is usually strongly regulated by international and national agencies, like the Food and Drug Administration and the European Medicines Agency. Local regulations from government or local pharmaceutical industry associations like Pharmaceutical Research and Manufacturers of America or European Federation of Pharmaceutical Industries and Associations (EFPIA) can further limit or specify allowed commercial practices.
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healthcare enterprises. Based in Bangalore, the company specializes in pharmaceuticalmarketing, clinical trials, pharmacovigilance, medical and regulatory affairs...
Sackler and his family have been linked to the rise of direct pharmaceuticalmarketing and the opioid crisis. The Sackler family's philanthropy has been...
populations for specific therapies, and to measure the effectiveness of pharmaceuticalmarketing and sales resources. The firm used its data to produce syndicated...
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2010. Retrieved 25 August 2012. "Pharmaceutical Giant AstraZeneca to Pay $520 Million for Off-label Drug Marketing". justice.gov. 27 April 2010. Retrieved...
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populations for specific therapies, and to measure the effectiveness of pharmaceuticalmarketing and sales resources. The firm uses its own data to produce syndicated...
responsibility. The pharmaceutical industry is a highly competitive business and its success is dependent on the sales and marketing of each drug. The cost...
applications of marketing including marketing of specific types of products (e.g. agricultural marketing, faith based marketing, pharmaceuticalmarketing, political...
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Pharmaceutical Industries Ltd. was established by Dilip Shanghvi in 1983 in Vapi, Gujarat, with five psychiatry products and a two-person marketing team...
Torrent Pharmaceuticals acquired Heumann GmbH, a Pfizer company, in 2005. The company's key areas are Formulations, API, Drug Discovery, Marketing and Sales...
A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent...
treatments for ED at the time and proliferated new types of specialised pharmaceuticalmarketing which emphasised social connotations of ED and Viagra rather than...
has been to confirm that an increase in dollars spent on marketing from the pharmaceutical industry to American doctors was linked to mortality from...
Teva Pharmaceutical Industries Ltd. (also known as Teva Pharmaceuticals) is an Israeli multinational pharmaceutical company. Teva specializes primarily...
Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental...
multinational pharmaceutical corporation based in Basel, Switzerland. Consistently ranked in the global top five, Novartis is one of the largest pharmaceutical companies...
beginning of 1997, including Medical Marketing Detailing Inc., a New York-based provider of pharmaceuticalmarketing services; American List Corp. of Mineola...
Limited is an Indian multinational pharmaceutical company based in Mumbai. It is one of the largest generic pharmaceutical companies by revenue globally....
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