Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is published by Elsevier and the editors-in-chief are Adam Lindgreen (Copenhagen Business School) and Anthony Di Benedetto (Temple University). The journal was established in 1971 with R. Derek Medford founding editor-in-chief. The journal was associated with research from the Industrial Marketing and Purchasing Group, a European research initiative in the field of industrial marketing.[1] From 1994 to 2016 Peter LaPlaca served as editor-in-chief.
^Martínez-López, Francisco J.; Merigó, José M.; Gázquez-Abad, Juan Carlos; Ruiz-Real, José Luis (2020). "Industrial marketing management: Bibliometric overview since its foundation". Industrial Marketing Management. 84: 19–38. doi:10.1016/j.indmarman.2019.07.014.
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IndustrialMarketingManagement is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrialmarketing. It...
Industrialmarketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an...
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...
entire industrial infrastructure and industrial processes. IndustrialManagement focuses on the management of industrial processes. Industrial Managers...
Keith, and E. Jones, Customer relationship management: Finding value drivers. IndustrialMarketingManagement, 2008. 37(2): p.120-130. Mohammadhossein,...
Hutt, Michael D., Speh, Thomas W. (2004). Business MarketingManagement: A Strategic View of Industrial and Organizational Markets (8th ed.). Thomson/South-Western...
management, and operations management. These six areas of concentration can be divided into four main areas: marketing, logistics, supply management,...
chain management (SCM) deals with a system of procurement (purchasing raw materials/components), operations management, logistics and marketing channels...
market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights...
segmentation scheme to meet their particular needs. Industrial market segmentation is important in sales and marketing. Webster describes segmentation variables...
the relationship life cycle: A quasi-longitudinal analysis". IndustrialMarketingManagement. 35 (1): 20–27. doi:10.1016/j.indmarman.2005.07.003. Archived...
Identifying innovative suppliers as a new task for purchasing", IndustrialMarketingManagement, Vol. 35, p. 925–935. JOHNSEN, Rhona E. et David Ford (2006)...
"Artificial neural networks: A new methodology for industrial market segmentation," IndustrialMarketingManagement, Vol. 24, no. 5, 1995, pp. 431–438. Beesley...
(ganqing, renqing, xinren) and conflict management in Sino-US business relationships" (PDF). IndustrialMarketingManagement. 66: 103–114. doi:10.1016/j.indmarman...
"Knowledge management and coopetition: How do cooperating competitors balance the needs to share and protect their knowledge?" (PDF). IndustrialMarketing Management...
roots. The history of marketing practice is grounded in the management and marketing disciplines, while the history of marketing thought is grounded in...
Business Networks: To Cooperate and Compete Simultaneously IndustrialMarketingManagement, Vol. 29, pp. 411–426 Asaro, V. Frank (2011). Universal Co-opetition:...
"Mapping value in business markets: An integrative framework". IndustrialMarketingManagement. 79: 13–20. doi:10.1016/j.indmarman.2019.03.004. ISSN 0019-8501...
distribution, and product management. Marketers may sell goods or services directly to consumers, known as business to customer (B2C marketing); commercial organizations...
Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction...
she also chaired the Division of IndustrialMarketing. In 2006, she moved to the Department of Technology Management and Economics, which she chaired...
"What is Dark about the Dark-Side of Business Relationships?". IndustrialMarketingManagement. 55: 5–9. doi:10.1016/j.indmarman.2016.02.008. Saini, Amit...
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