Services include a wide range of commercial and not-for-profit transactions including personal services, professional services, entertainment and leisure services.
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes the marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services, professional services and trade services. Service marketers often use an expanded marketing mix which consists of the seven Ps: product, price, place, promotion, people, physical evidence and process. A contemporary approach, known as service-dominant logic, argues that the demarcation between products and services that persisted throughout the 20th century was artificial and has obscured the fact that everyone sells service. The S-D logic approach is changing the way that marketers understand value-creation and is changing concepts of the consumer's role in service delivery processes.
and 26 Related for: Services marketing information
entertainment services, car rental services, health care services, professional services and trade services. Service marketers often use an expanded marketing mix...
collection services provided as part of a market research services package that includes "Difference between Market Research and Marketing Research"....
being more applicable for servicesmarketing. Since then, there have been a number of different proposals for a servicemarketing mix (with various numbers...
for goods and services. Entrepreneurs, including Matthew Boulton and pottery manufacturer, Josiah Wedgwood, pioneered many of the marketing strategies used...
testing, standardization, grading and market news services for those commodities, and oversee marketing agreements and orders, administer research and promotion...
business marketing took "a back seat" to consumer marketing. This entailed providers of goods or services selling directly to households through mass media...
promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms...
J.H. and George, W.R. (eds), Marketing of Services, [AMA Special Conference on ServicesMarketing], American Marketing Association, Chicago. Ill, 1981...
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist...
pricing. Customized products and services. Improved customer service efficiency and effectiveness. Individualized marketing messages are also called campaigns...
relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This...
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...
RELATIONSHIP MARKETING FOR PUBLIC SERVICES. Journal of Services Research, 16(2), 1–28. Gummesson, E. (2011). Total relationship marketing. Routledge. Levitt...
objectives". Global marketing is also a field of study in general business management that markets products, solutions and services to customers locally...
promotion initiatives, and health protection services. When used by the private sector, health marketing can increase market awareness of a new treatment...
and selling of products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged...
of customer service (high contact through to self-service) and the availability of support services (e.g. credit terms, delivery services, after sales...
overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order...
success of digital content marketing. Electronic services refer to interactive network services. In the electronic service, the interaction between the...
Handbook of ServicesMarketing and Management. Thousand Oaks, CA: Sage Adam, M., Wessel, M. & Benlian, A. AI-based chatbots in customer service and their...
known as servers Service system, or customer service system (CSS), including: Service design Service management ServicesmarketingService contract (disambiguation)...
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...
Marketing Mix Modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of...
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning...
applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders...
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