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Marketing
Marketing
Marketing management
Key concepts
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Consumer behaviour
Consumer culture
Dominance
Effectiveness
Ethics
Promotion
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Influencer marketing
Attribution
Annoyance factor
Horizontal integration
Vertical integration
Promotional content
Advertising
Branding
Corporate anniversary
Direct marketing
Loyalty marketing
Mobile marketing
On-hold messaging
Personal selling
Premiums
Prizes
Product placement
Propaganda
Publicity
Sales promotion
Sex in advertising
Underwriting spot
Promotional media
Behavioral targeting
Brand ambassador
Display advertising
Drip marketing
In-game advertising
Mobile advertising
Native advertising
New media
Online advertising
Out-of-home advertising
Point of sale
Product demonstration
Promotional merchandise
Promotional representative
Visual merchandising
Web banner
Word-of-mouth
Research
Market research
Marketing research
Mystery shopping
Consumer research
v
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Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term, industrial marketing has largely been replaced by the term B2B marketing (i.e. business to business marketing).
and 27 Related for: Industrial marketing information
Industrialmarketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an...
IndustrialMarketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrialmarketing. It...
Web marketing Word-of-mouth marketing Agricultural marketing Business marketing and industrialmarketing Destination marketing Global marketing Influencer...
including the Journal of Business-to-Business Marketing and the Journal of Business & IndustrialMarketing now publish studies on the subject regularly...
The IndustrialMarketing and Purchasing Group or International Marketing and Purchasing Group (abbreviated IMP Group) is a European research initiative...
promotion, public relations, and direct marketing. Selling is the profession-wide term, much like marketing defines a profession. Recently, attempts...
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales...
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful...
Flint, Daniel J. (2004). "Strategic marketing in global supply chains: Four challenges". IndustrialMarketing Management. 33 (1): 45–50. doi:10.1016/j...
segmentation scheme to meet their particular needs. Industrial market segmentation is important in sales and marketing. Webster describes segmentation variables...
the hit rate is a very useful tool especially for companies in industrialmarketing.[citation needed] "Hit rate". Cambridge Online Dictionary. Retrieved...
The Industrial Revolution, sometimes divided into the First Industrial Revolution and Second Industrial Revolution, was a period of global transition...
Havaldar, Krishna K. (2005). "Buying centre (or decision making unit)". Industrialmarketing: text and cases (2nd ed.). New Delhi: Tata McGraw-Hill Education...
Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction...
following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and...
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather...
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...
initial responsibility for all business imaging, U.S. consumer and industrialmarketing before moving to Hong Kong as group vice president for the corporation's...
Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing...
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to...
Support Systems for Marketing Decisions, ISBN 978-1-4020-7194-2 Cassie, Claire (1997). "Marketing decision support systems". Industrial Management & Data...
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...
other researchers suggest that modern marketing was only fully realised in the decades following the industrial revolution in Britain from where it subsequently...
precedent for the systemic collection of marketing information. During the European age of discovery, industrial houses began to import exotic, luxury goods...
relations in SME clusters and the link to marketing performance" (PDF). Journal of Business & IndustrialMarketing. 26 (6): 421–429. doi:10.1108/08858621111156412...
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