Branch of research for business management, studying markets and economic opportunities
Marketing
Marketing
Marketing management
Key concepts
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Consumer behaviour
Consumer culture
Dominance
Effectiveness
Ethics
Promotion
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Influencer marketing
Attribution
Annoyance factor
Horizontal integration
Vertical integration
Promotional content
Advertising
Branding
Corporate anniversary
Direct marketing
Loyalty marketing
Mobile marketing
On-hold messaging
Personal selling
Premiums
Prizes
Product placement
Propaganda
Publicity
Sales promotion
Sex in advertising
Underwriting spot
Promotional media
Behavioral targeting
Brand ambassador
Display advertising
Drip marketing
In-game advertising
Mobile advertising
Native advertising
New media
Online advertising
Out-of-home advertising
Point of sale
Product demonstration
Promotional merchandise
Promotional representative
Visual merchandising
Web banner
Word-of-mouth
Research
Market research
Marketing research
Mystery shopping
Consumer research
v
t
e
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the collected data, these results and findings, including their implications, are forwarded to those empowered to act on them.[1]
Market research, marketing research, and marketing are a sequence of business activities;[2][3] sometimes these are handled informally.[4]
The field of marketing research is much older than that of market research.[5] Although both involve consumers, Marketing research is concerned specifically with marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution.[6] Two explanations given for confusing market research with marketing research are the similarity of the terms and also that market research is a subset of marketing research.[7][8][9] Further confusion exists because of major companies with expertise and practices in both areas.[10]
^"Definition of Marketing". American Marketing Association. 2010-12-27. Archived from the original on December 27, 2010. Retrieved 2011-12-02. Approved by the AMA Board of Directors in October 2007, the Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project{{cite web}}: External link in |quote= (help)
^"Commercial Item Handbook" (PDF). market research is a business operation
^Alex Burke. "What Is Formulated Marketing?". Hearst Newspapers. Marketing is a business process that ..
^Susan J. Hart; John R. Webb; Marian V. Jones. "Export Marketing Research and the Effect of Export Experience in Industrial SMEs": 18. CiteSeerX 10.1.1.461.857. Size of firm seems to be related to the use of informal market research{{cite journal}}: Cite journal requires |journal= (help)
^Journal of Marketing, Vol. 14, No. 5 (Apr., 1950)
pp. 733-736 https://www.jstor.org/stable/1246952?seq=1#fndtn-page_scan_tab_contents
^"Market Research END-TO-END Benefits". September 6, 2014. Because Market Research is a subset of Marketing Research, it is easy to see why the two terms are often confused.
^"Difference between Market Research and Marketing Research". 9 January 2018.
^Market Research is a subset of Marketing Research"Difference Between Market & Marketing Research". September 24, 2019. Market Research is a subset of Marketing Research
^US Census data is both for Market research and for Marketing research: "NAPCS Product List for NAICS 54191: Marketing Research" (PDF). data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes
and 24 Related for: Marketing research information
Marketingresearch is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...
the environment surrounding the product, the results of marketingresearch and market research, and the characteristics of the product's target market...
Qualitative marketingresearch involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework...
The marketingresearch process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation...
The term Marketingresearch mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework...
Market research, marketingresearch, and marketing are a sequence of business activities; sometimes these are handled informally. The field of marketing research...
Quantitative marketingresearch is the application of quantitative research techniques to the field of marketingresearch. It has roots in both the positivist...
This is a list of marketingresearch firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given...
David Lichtenthal (professor of marketing at Zicklin School of Business) notes in his research that business marketing has existed since the mid-19th century...
industry developments, and other factors. Marketing management often implies market research and marketingresearch to perform a primary analysis. For this...
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in...
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements...
business, marketing, practitioner research, life, technological, etc. The scientific study of research practices is known as meta-research. A researcher is a...
Journal of MarketingResearch is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964...
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the...
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales...
or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store...
and Bojanic(2010) claimed that, " The term market research informs relatively narrowly than Marketing Information System(MkIS) which is altered from the...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by...
attention of marketing scholars who codify and disseminate such practices. At the same time, marketing academics often develop new research methods or theories...
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...
The Master of MarketingResearch (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study...
Global Information