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Rural marketing information


Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives.[1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.

  1. ^ DOGRA. RURAL MARKETING. Tata McGraw-Hill Education. ISBN 978-1-259-08298-6.

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Rural marketing

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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction...

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Marketing information system

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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it...

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Agricultural marketing

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for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. Markets play an important role in rural development, income...

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Agriculture in India

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the Amul Pattern, with a single marketing cooperative, is India's largest self-sustaining industry and its largest rural employment provider. Successful...

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IMRB International

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areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. By 2019, Kantar merged the operations...

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Rural management

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Structure of Rural Economy of India -Implications for Employment and Growth- NITI Aayog Rural Marketing is Real Marketing International Journal of Rural Management-...

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Pradhan Mantri Kisan Samman Nidhi

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2024. "PM-Kisan: Centre awards top-performing states and districts". Rural Marketing. 25 February 2021. "What is Kalia scheme and who is eligible to get...

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Bangalore Rural district

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Bangalore Rural district is one of the 31 districts in Karnataka, India. It was formed in 1986, when Bangalore District was divided into Bangalore Rural and...

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Dentifrice

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with Valuable Rock". Popular Mechanics: 209–210. February 1924. Dogra, Balram (2010). Rural Marketing. Tata McGraw-Hill Education. ISBN 9780070660007....

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History of marketing

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The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

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National Agricultural Cooperative Marketing Federation of India

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Technologies (India) Ltd. (FTIL). Tamil Nadu State Agricultural Marketing Board (TNSAMB) "Rural Godown Scheme for Creation of Scientific Storage". PIB, Ministry...

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Pradhan Mantri Jan Dhan Yojana

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Retrieved 29 August 2017. "41.75 Cr accounts opened under the scheme". Rural Marketing. "Pradhan Mantri Jan-Dhan Yojana | Department of Financial Services...

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Direct marketing

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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...

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Wholesale marketing of food

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separated. Production is primarily in rural areas while consumption is mainly in urban areas. Agricultural marketing is the process that overcomes this separation...

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Nicotine marketing

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Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly...

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Amul

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named Gujarat Milk Marketing Federation based in Anand, Gujarat. It is under the ownership of Gujarat Cooperative Milk Marketing Federation Limited,...

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Rural society in China

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functioning less as overseers and more as extension agents and marketing consultants. By 1987 rural society was more open and diverse than in the 1960s and 1970s...

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Monsoon of South Asia

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Retrieved 5 March 2011. Krishnamacharyulu (1 September 2003). Cases in Rural Marketing: An Integrated Approach. Pearson Education India. pp. 106–. ISBN 978-81-317-0188-1...

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Kantar Group

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areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing. Millward Brown was founded in Leamington...

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List of schemes of the government of India

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April 2022. Mustaquim, Mohd (14 December 2020). "PM Kusum Scheme". Rural Marketing. "Factsheet Details: Pradhan Mantri Kisan Urja Suraksha evam Utthaan...

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Food marketing

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Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities. Pomeranz...

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Jayen Mehta

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director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the largest food product marketing organization in India and a state government-owned...

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Agricultural cooperative

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the Anand Pattern, with a single marketing cooperative, is India's largest self-sustaining industry and its largest rural employment provider. Successful...

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Suguo Supermarket

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vigour and energy. Suguo has also been devoted to the expansion of rural marketing for a long time and has put many measures into practise: sixty percent...

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National Theatre of Scotland

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sector has revealed the unique power of rural spaces and the tangible benefits of authentic rural marketing". In 2016, the National Theatre of Scotland...

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Telstra Corporation Ltd v Desktop Marketing Systems Pty Ltd

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copyright law Feist Publications, Inc., v. Rural Telephone Service Co. Sweat of the brow Desktop Marketing Systems Pty Ltd v Telstra Corporation Ltd [2002]...

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