Veev (stylised as VEEV) is a brand of electronic cigarettes (e-vapor products) manufactured by Philip Morris International (PMI).
The first electronic cigarettes manufactured by Philip Morris International were launched in 2016 in the United Kingdom under the name Veev Mesh, in reference to parts of the technology used by PMI's e-cigarettes, before being discontinued in 2020.[1]
Veev devices were then gradually rolled out from 2020 onwards, either as a standalone brand or as an element of the broader Iqos portfolio. A disposable line named Veeba was launched in Canada and the UK in 2022, before being rebranded as Veev Now as it expanded in a number of other markets. The reusable Veev product has transitioned to Veev One.[2]
^LaSarre, Devin (2022-08-07). "Philip Morris International $PM: Analysis, Valuation, and Pricing, Comprehensive, 2022". Invariant. Retrieved 2024-01-11.
^Cite error: The named reference 2firsts was invoked but never defined (see the help page).
Veev (stylised as VEEV) is a brand of electronic cigarettes (e-vapor products) manufactured by Philip Morris International (PMI). The first electronic...
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