Student marketing refers to the promotion of products, brands and ideas to the 3 million+ higher and further education student population. Student marketing is generally realised through student media or ambient marketing on campuses.
Student marketing is not the same as Student Union Marketing which concentrates on marketing opportunities only through Student Union, Association and Guild media. This type of media is powered through companies who provide media services for student union bodies as well as the production of their newspapers and website systems. Youth marketing companies that influence student buying behaviour and motivate student spending utilise a variety of mediums and marketing channels to effectively talk to the youth.
Marketing material directed at students must overcome several problems: they have little money; they are a transient population who will soon graduate, cease to be students, and possibly move away; and they tend to be a skeptical audience critical towards marketing messages and fake attempts to be cool.[1]
However students are also an attractive market: while they do have a restricted budget many are living away from home and are therefore making independent choices over which brands to buy for the very first time. Hence they are often excited about making purchases that would be mundane for older consumers.[1] Attracting students at this time has huge long run brand loyalty effects. University students also make an ideal target market for internet-based companies. Over 99% of students are comfortable using the internet, going online at least once a week, although usually every day.[citation needed] They also don’t have the same fear of the internet as much of the general population, particularly when it comes to purchasing goods online – average online spend is 7 times higher than that of the general population.[citation needed] Finally, whilst the working population uses the internet predominantly for work purposes, two-thirds of the time that students spend online is general surfing.[citation needed]
When it comes to targeting, students have in the past been considered an elusive group, with much of their time taken up on campus and through socialising. Traditional forms of advertising, such as mainstream radio, TV and billboard advertising campaigns, are not ideal channels for reaching today’s students. Therefore, other media are targeted, such as smartphone advertising[2] and social media.[3] Equally, marketers can take advantage of students' concentration at geographical locations (colleges) and use techniques such as campus visits and college street teams.[4][5]
^ abWilliams, Geoff (September 24, 2010). "Five Tips for Marketing to College Students". Entrepreneur. Retrieved 25 September 2013.
^"The Importance of Mobile in Student Marketing". 3D Issue. Aug 21, 2013. Retrieved 25 September 2013.
^Fallon, Nicole (September 13, 2013). "3 Social Media Tips for Marketing to College Students". Business News Daily. Retrieved 25 September 2013.
^Baker, Rosie (8 Mar 2011). "Wagamama targets students with experiential campaign". Marketing Week. Retrieved 25 September 2013.
^Sorel, Marc. "The Key to Advertising to Students is Knowing Your Target Audience". College Marketing Insider. Retrieved 25 September 2013.
marketing is generally realised through student media or ambient marketing on campuses. Studentmarketing is not the same as Student Union Marketing which...
National StudentMarketing Corporation (N.S.M.C., NSMC) was the name of a company started by Cortes Wesley Randell, a Washington, D.C. business consultant...
multilevel marketing". The Oakland Press. Oakland County, Michigan. Retrieved May 19, 2011. Deal, A. Matthew (September 26, 2006). "High wages for student work...
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...
SLM Corporation (commonly known as Sallie Mae; originally the Student Loan Marketing Association) is a publicly traded U.S. corporation that provides consumer...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by...
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...
The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers. The AMI's core purpose is to support progress in the...
of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The...
games with a focus on marketing. Pedagogical expectations are that students using these simulations will learn more about marketing strategy concepts through...
advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of...
contest-based marketing. Tata Motors, the on-ground promotion partner for the film, launched the 'Nano Student of the Year' contest judging students on academics...
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...
Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction...
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...
Ballistic Missile Early Warning System. He also founded the National StudentMarketing Corporation, and was president of Federal News Service. Randell was...
definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights...
He holds an MBA in General Management and Marketing from Northwestern University as an exchange student at the Kellogg School of Management and an MBA...
Center a hospital complex in Salem, Massachusetts. NSMC - National StudentMarketing Corporation the name of a high-flying stock in the mid-1960s. Later...
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use...
in Integrated Marketing Communication and Global Marketing Communication & Advertising, as well as online degree in Digital Marketing and Data Analytics...
Global Information