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The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The specific field within marketing will depend on the student, their program, and the firm with which they will work. Fields may include brand management,[1] digital marketing,[2] integrated marketing communication,[3] marketing analytics and research, marketing strategy, pricing strategy and many others.
The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4-6 courses. The MS Marketing degree will usually have 10-12 marketing courses. The MBA will offer courses in accounting, finance, business strategy, marketing, organizational behavior and other general business courses in much less depth than a specialized degree[4] such as the MS Marketing degree that requires marketing courses, supplemented with perhaps a few electives in other areas such as analytics.
^Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; Ivens, Bjoern S. (2016-08-01). "Brand management in higher education: The University Brand Personality Scale". Journal of Business Research. 69 (8): 3077–3086. doi:10.1016/j.jbusres.2016.01.023.
^Wymbs, Cliff (2011). "Digital Marketing: The Time for a New "Academic Major" Has Arrived". Journal of Marketing Education. 1–14: 14.
^Caywood, Clarke (1991). "Integrated marketing communications: A new master's degree concept". Public Relations Review. 17 (3): 237–244. doi:10.1016/0363-8111(91)90020-L.
^Laud, Robert L.; Johnson, Matthew S. (2013-03-01). "Progress and Regress in the MBA Curriculum: The Career and Practice Skills Gap". Organization Management Journal. 10 (1): 24–35. doi:10.1080/15416518.2013.781398. S2CID 143736018.
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