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Permission marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get them. [1] This marketing type is becoming increasingly popular in digital marketing. Seth Godin first introduced the concept in his book “Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers.” [2]
^Suresh, Sai. “Permission Marketing or Inbound Marketing.” 42souls, 8 Dec. 2022, https://42souls.com/what-is-digital-marketing/#pm
^Godin, Seth. “Permission Marketing.” Turning Strangers Into Friends And Friends Into Customers, Simon and Schuster, 1999, https://doi.org/10.1604/9780684856360.
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