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Missed call information


A blue phone handset icon lying horizontally in the center of the image with a reddish-orange arrow, the head at the left, bouncing diagonally off the top
A missed-call icon

A missed call is a telephone call that is deliberately terminated by the caller before being answered by its intended recipient, in order to communicate a pre-agreed message. It is a form of one-bit messaging.

Missed calls are common in emerging markets where mobile phones with limited outgoing calls are widely used; as the call is not actually completed and connected, it does not carry a cost to the caller, hence they can conserve their remaining prepaid credit. Specific patterns of consecutive missed calls have been developed in some countries to denote specific messages. Missed calls are also referred to in some parts of Africa as beeping,[1][2] flashing in Nigeria,[3] a flashcall in Pakistan,[4] miskol in the Philippines and ring-cut in Sri Lanka.[5]

Missed calls are especially prominent in India. Expanding upon their use as a communications method, they have been adopted as a form of marketing communications, in which users can "missed call" specific numbers and receive a call or text back that contains advertising and other content. Other forms of services have also been built around use of missed calls in such a manner, primarily to take advantage of the fact that feature phones are still relatively common in India as opposed to smartphones.

  1. ^ "Uganda's 'beeping' nuisance". BBC News. 23 January 2001. Retrieved 6 October 2017.
  2. ^ Stix, Gary. "Rules of beeping". Scientific American Blog Network. Retrieved 6 October 2017.
  3. ^ Kperogi, Farooq A. (22 June 2015). Glocal English: The Changing Face and Forms of Nigerian English in a Global World. Peter Lang. ISBN 9781433129261.
  4. ^ Cite error: The named reference penn-takenhold was invoked but never defined (see the help page).
  5. ^ "Sri Lanka's mobile missed calls boost communication, cut telecoms revenue". 26 February 2007. Retrieved 6 January 2021.

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