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History of public relations information


Most textbooks date the establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history. Basil Clarke is considered the founder of the PR profession in Britain with his establishment of Editorial Services in 1924. Academic Noel Turnball points out that systematic PR was employed in Britain first by religious evangelicals and Victorian reformers, especially opponents of slavery. In each case the early promoters focused on their particular movement and were not for hire more generally.

Propaganda was used by both sides to rally domestic support and demonize enemies during the First World War. PR activists entered the private sector in the 1920s. Public relations became established first in the U.S. by Ivy Lee or Edward Bernays, then spread internationally. Many American companies with PR departments spread the practice to Europe after 1948 when they created European subsidiaries as a result of the Marshall Plan.

The second half of the twentieth century was the professional development building era of public relations. Trade associations, PR news magazines, international PR agencies, and academic principles for the profession were established. In the early 2000s, press release services began offering social media press releases. The Cluetrain Manifesto, which predicted the impact of social media in 1999, was controversial in its time, but by 2006, the effect of social media and new internet technologies became broadly accepted.

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History of public relations

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establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence...

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Public relations

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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency...

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Public relations in India

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Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders...

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Outline of public relations

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is provided as an overview of and topical guide to public relations: Public relations – practice of managing the spread of information between an individual...

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Public Relations Society of America

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The Public Relations Society of America (PRSA) is a nonprofit trade association for public relations professionals. It was founded in 1947 by combining...

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Edward Bernays

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American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns...

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International relations

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International relations (IR) are the interactions among sovereign states. The scientific study of those interactions is also referred to as international...

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History of advertising

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percent of the $1 billion chip market. American business history History of broadcasting History of advertising in Britain History of public relations Marketing...

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Accreditation in Public Relations

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in Public Relations (APR), the Accreditation in Public Relations and Military Communications (APR+M), and the Certificate in Principles of Public Relations...

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Public Relations Journal

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quarterly by the Public Relations Society of America. The editor-in-chief is Donald K. Wright (Boston University). The Public Relations Journal was established...

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History of French foreign relations

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The history of French foreign relations covers French diplomacy and foreign relations down to 1981. For the more recent developments, see foreign relations...

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History of United States foreign policy

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(1648–1814) International relations (1814–1919) Diplomatic history of World War I International relations (1919–1939) Diplomatic history of World War II Cold...

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Crystallizing Public Opinion

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book to define and explain the field of public relations. Bernays defines the counsel on public relations, as, more than a press agent, someone who can...

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Public

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In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such...

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Taiwan Relations Act

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The Taiwan Relations Act (TRA; Pub. L.Tooltip Public Law (United States) 96–8, H.R. 2479, 93 Stat. 14, enacted April 10, 1979) is an act of the United...

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Mark Borkowski

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a British PR agent and author with an interest in the history of public relations and the art of the publicity stunt. He attended King's Stanley Junior...

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Foreign relations of Turkey

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Political Studies and Public Administration Department of the American University of Beirut. 1964. p. 42. "Commercial and Economic Relations between Turkey and...

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Outline of public affairs

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fields of political science and economics. Public – in public relations and communication science, the contexts of "public" are: Publics – groups of individuals...

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