Former entry-level luxury division of General Motors
Oldsmobile
Oldsmobile building, pictured in 2008
Formerly
Olds Motor Vehicle Company
(1897–1899)
Olds Motor Works (1899–1942)
Company type
Division
Industry
Automotive
Founded
August 21, 1897; 126 years ago (1897-08-21)
Founder
Ransom E. Olds
Defunct
April 29, 2004; 20 years ago (2004-04-29)
Fate
Dissolved
Headquarters
Lansing, Michigan,
U.S.
Key people
Frederic L. Smith Angus Smith Irving Jacob Reuter A. B. C. Hardy John Beltz C. L. McCuen
Products
Standard and luxury automobiles
Parent
General Motors
Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory alone.
During its time as a division of General Motors, Oldsmobile slotted into the middle of GM's five passenger car divisions (above Chevrolet and Pontiac, but below Buick and Cadillac). It was also noted for several groundbreaking technologies and designs.
Oldsmobile's sales peaked at over one million annually from 1983 to 1986, but by the 1990s the division faced growing competition from premium import brands, and sales steadily declined. When it shut down in 2004, Oldsmobile was the oldest surviving American automobile brand, and one of the oldest in the world, after Peugeot, Renault, Fiat, and Opel.
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