Marketing of products that are presumed to be environmentally friendly
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task. Other similar terms used are environmental marketing and ecological marketing.
Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but also seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.[1]
The legal implications of marketing claims call for caution or overstated claims can lead to regulatory or civil challenges. In the United States, the Federal Trade Commission provides some guidance on environmental marketing claims. The commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.[2]
^Cite error: The named reference Belz_Peattie_2009 was invoked but never defined (see the help page).
^The Age of Persuasion (January 8, 2010). "Season 5: It's Not Easy Being Green: Green Marketing". CBC Radio. Retrieved 8 January 2011.
Greenmarketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...
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Cars Neither Green Nor Clean". Reuters.com. 2007-09-06. Archived from the original on 2009-05-16. Retrieved 2009-10-04. ACCC: Greenmarketing and the Trade...
energy-saving appliances. Green hosting may also utilize greenmarketing to ease consumer concerns, and carbon offsetting, the purchasing of green certificates to...
scrutiny for being accused of greenwashing and manipulative marketing. The use of what "green" methods and practices are is often hyperbolized when utilized...
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Power Cleans Up Eurostar -- Green Inc. blog". The New York Times. Retrieved 8 May 2009. Grant, John (2008). The greenmarketing manifesto. Chichester, Sussex:...
and started deceptive marketing to convey a false impression that their product is environmentally friendly. This greenmarketing tactic is called greenwashing...
Lewis, John S. "Gawain and the Green Knight." College English. 21.1 (Oct 1959) pp. 50–51 Kalb, Ira. Creating Your Own Marketing Makes Good $ & Sense. K & A...
of CO2, an area equivalent to four football fields will be planted. Greenmarketing Sustainable packaging "Emissions of Greenhouse Gases in the United...
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ISBN 978-1-4576-0491-1. Retrieved December 7, 2016. Kirgiz, A. (2016). GreenMarketing: A Case Study of the Sub-Industry in Turkey. Palgrave pivot. Palgrave...
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declaration Fairtrade certification Forest Stewardship Council GreenmarketingGreen Seal Greenguard Environmental Institute Certification Program Harmonization...
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