Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organisation. However, contemporary organisations have widened their focus to incorporate more roles, functions and emphasis on the macro environment.[1] Firms have been concerned with short run success and often not taken into account the long-run ecological, social and economic effects from their activities. Despite growth in the MO concept, there is still a need to reconceptualise the concept with a greater emphasis on external factors that influence a firm.[2]
Sustainable market orientation (SMO) combines the principles of MO with a macro marketing systems management approach, a stakeholder approach to integrated corporate social responsibility and marketing strategy, and the use of the sustainability management concept. SMO will serve to move corporate management beyond the micro economic and functional management prescribed by MO and provide a more comprehensive, stakeholder based approach. Mitchell et al.[2] believe an avenue for the reformulation of MO to create SMO lies in the synthesis of MO, macromarketing, corporate social responsibility (CSR), and sustainable development management concepts.
^Elliot, G.R.(1990)The marketing concept- Necessary but sufficient? An environmental view. European Journal of Marketing., 24, 20-30.
^ abMitchell, R.W., Wooliscroft, B., & Higham, J. (2010) Sustainable Market Orientation: A New Approach to Managing Marketing Strategy. Journal of Macromarketing. 30 (2) 160-170
and 30 Related for: Sustainable market orientation information
greater emphasis on external factors that influence a firm. Sustainablemarketorientation (SMO) combines the principles of MO with a macro marketing systems...
marketing Smarketing Societal marketing Social media marketing Sustainablemarketorientation Visual marketing Viral Marketing Web marketing Word-of-mouth...
philosophy Sustainablemarketorientation – The present era i.e 21st century demands that a business organization create and maintain a sustainable competitive...
Sustainable Development Goal 2 (SDG 2 or Global Goal 2) aims to achieve "zero hunger". It is one of the 17 Sustainable Development Goals established by...
The 2030 Agenda for Sustainable Development, adopted by all United Nations members in 2015, created 17 world Sustainable Development Goals (SDGs). They...
success: market share, market growth, marketing expense to sales ratio or a strong market position. The question how much growth is sustainable is answered...
channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s...
products focus both on ecological and social significance. Life-cycle orientation: sustainable products are environmentally-friendly throughout their entire life...
pp 1-12. "Orientation", Longman Dictionary of Contemporary English. Mc Namara (1972) cited in Deshpande, R., Developing a MarketOrientation, Thousand...
B.G.o (2019). "Achieving sustainable competitive advantage through green entrepreneurial orientation and marketorientation: The role of inter-organizational...
Sustainable refurbishment describes working on existing buildings to improve their environmental performance using sustainable methods and materials. A...
organization.) In addition, the creation of sustainablemarkets is essential for long-term growth while sustainable development requirements foster innovation...
environment related regulatory body which is responsible for ensuring sustainability (sustainable development) and manage all human activities—political, social...
and social aspects. Also related to sustainable urbanism are the practices of land development called Sustainable development, which is the process of...
principles of ecological sustainability and also aimed at improving the health and comfort of occupants in a building. Sustainable design seeks to reduce...
nutritious, eco-friendly, economically sustainable, and accessible to people of various socioeconomic backgrounds. Sustainable diets attempt to address nutrient...
Sustainable landscaping is a modern type of gardening or landscaping that takes the environmental issue of sustainability into account. According to Loehrlein...
housing market against those who identify themselves as gay, lesbian, or transgender. Since housing discrimination based on sexual orientation was not...
pillar is to transform the market so that it becomes simpler and more sustainable. The environment of the European common market must be conducive to fair...
infusions of resources. Such a sustainable habitat may evolve naturally or be produced under the influence of man. A sustainable habitat that is created and...
Forum for Sustainable and Responsible Investment (US SIF), Dutch Association of Investors for Sustainable Development (VBDO) and Japan Sustainable Investment...
impact onto carbon emission and climate change. These sustainable features can be good orientation, sufficient indoor thermal mass, good insulation, photovoltaic...
labor economics, seeks to understand the functioning and dynamics of the markets for wage labour. Labour is a commodity that is supplied by labourers, usually...
the targets and indicators for the 17 Sustainable Development Goals. The global indicator framework for Sustainable Development Goals was developed by the...
University. Her 1995 thesis was titled A study of the marketorientation and technology orientation of wholesaler-distributors and dominant retail buyers...
Wal-Mart Stores Inc. a score of a 100%. In 2003, Walmart added sexual orientation to their anti-discrimination policy. In 2005, Walmart's definition of...
The concept of business process orientation (BPO) is based upon the work of Deming (Walton, 1996), Porter (1985), Davenport and Short (1990), Hammer (1993...
Global Information