Measurement, collection, analysis and reporting of web data
Part of a series on
Internet marketing
Search engine optimization
Local search engine optimisation
Social media marketing
Email marketing
Referral marketing
Content marketing
Native advertising
Search engine marketing
Pay-per-click
Cost per impression
Search analytics
Web analytics
Display advertising
Ad blocking
Contextual advertising
Behavioral targeting
Affiliate marketing
Cost per action
Revenue sharing
Mobile advertising
v
t
e
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.[1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles.[2] It helps gauge traffic and popularity trends, which is useful for market research.
^WAA Standards Committee. "Web analytics definitions." Washington DC: Web Analytics Association (2008).
^Nielsen, Janne (2021-04-27). "Using mixed methods to study the historical use of web beacons in web tracking". International Journal of Digital Humanities. 2 (1–3): 65–88. doi:10.1007/s42803-021-00033-4. ISSN 2524-7832. S2CID 233416836.
Webanalytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Webanalytics is not just a process...
Google Analytics is a webanalytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently...
descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. Analytics may apply to a variety of fields...
Mobile webanalytics studies the behaviour of mobile website users in a similar way to traditional webanalytics. In a commercial context, mobile web analytics...
a list of webanalytics software used to collect and display data about visiting website users. This is a comparison table of webanalytics software released...
AWStats (Advanced Web Statistics) is an open source Webanalytics reporting tool, suitable for analyzing data from Internet services such as web, streaming media...
conversion funnel. Commonly, click analytics focuses on on-site analytics. An editor of a web site uses click analytics to determine the performance of his...
online marketing and webanalytics products by Adobe. Adobe Experience Cloud is a comprehensive suite that encompasses analytics, social, advertising...
were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL...
webanalytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Web beacons...
provide real-time analytics by continuously monitoring web server logs. Free and open-source software portal List of webanalytics software "Release 1...
software development and data aggregation company specializing in webanalytics, web traffic and performance. Headquartered in Givatayim, the company has...
majority of Learning Analytics literature has started to adopt the aforementioned definition, the definition and aims of Learning Analytics are still contested...
Pay-per-click Pop-up ad View-through rate WebanalyticsWeb badge Briggs, Rex; Hollis, Nigel, Advertising on the Web: Is there Response Before Clickthrough...
agencies may use web tracking to spy on individuals and solve crimes. Webanalytics focuses more on the performance of a website as a whole. Web tracking will...
Retrieved 16 February 2012. "About". Open WebAnalytics. Retrieved 16 February 2012. "What is Open Analytics and Do I Need it?". 5 August 2015. Retrieved...
situated in Gatineau, Canada, that created web-analytics software. Microsoft has built a new product adCenter Analytics based on the acquired technology. In...
customer profiles List of webanalytics software Matomo Google Analytics Adobe Analytics "How We Designed and Built an Analytics Suite | Case Study | Clearcode"...
company acquired BugSense, a mobile-device data-analytics company. BugSense provides "a mobile analytics platform used by developers to improve app performance...
also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure...
often aim to increase their web traffic through inclusion on search engines and through search engine optimization. Webanalytics is the measurement of the...
In webanalytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request...
Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications. Data collected is used to build custom reports...
Global Information