Not to be confused with AdWords (now known as Google Ads).
Advertising program by Google
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Google AdSense
Developer(s)
Google
Initial release
June 18, 2003; 20 years ago (2003-06-18)[1]
Operating system
Cross-platform (web-based application)
Type
Online advertising
Website
www.google.com/adsense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).[2] In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon.[3] This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.[4]
^Google Expands Advertising Monetization Program for Websites, June 18, 2004, Press Release, Google
^"DoubleClick by Google - Better digital advertising".
^Parker, Pamela (March 22, 2011). "Goodbye "Ads By Google" & Hello "AdChoices" As Google's Backs Industry Label Effort". Search Engine Land. Retrieved January 20, 2015.
^"Websites using Google AdSense". Retrieved 22 January 2021.
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