This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Cost per activity" – news · newspapers · books · scholar · JSTOR(June 2019) (Learn how and when to remove this message)
Part of a series on
Internet marketing
Search engine optimization
Local search engine optimisation
Social media marketing
Email marketing
Referral marketing
Content marketing
Native advertising
Search engine marketing
Pay-per-click
Cost per impression
Search analytics
Web analytics
Display advertising
Ad blocking
Contextual advertising
Behavioral targeting
Affiliate marketing
Cost per action
Revenue sharing
Mobile advertising
v
t
e
When a mobile consumer requests content in the form of, for example, e-vouchers, audio files or video clips, the advertiser is charged a nominal sum by the platform that supports the marketing campaign. Each request is defined as an "activity". The platform's pricing charges a cost-per-activity. The amount payable by the advertiser is a function of the number of requests for content from the consumer, multiplied by the agreed cost/activity. This pricing model was created by Mobilitrix, a mobile solutions[buzzword] company based in Cape Town, South Africa. The advertiser only pays when a potential consumer accesses information or content as prompted by static media (POS poster, billboard, TV, radio or print advertisement). Alternatives include the pay per click, also known as the cost per click model.
marketing campaign. Each request is defined as an "activity". The platform's pricing charges a cost-per-activity. The amount payable by the advertiser is a function...
Costper mille (CPM), also called costper thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising...
Costper action (CPA), also sometimes misconstrued in marketing environments as costper acquisition, is an online advertising measurement and pricing...
greater costs per unit if the capacity is under-utilised and lower costs per unit is the utilisation is high. The Activity Based Costing (ABC) approach...
Paranormal Activity is a 2007 American supernatural horror film produced, written, directed, photographed and edited by Oren Peli. It centers on a young...
Costper impression (CPI) and costper thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising...
Lausanne, Switzerland Costper action, an online advertising measurement and pricing model Costperactivity, an internat marketing cost policy Critical path...
moderate-intensity aerobic physical activity to 300 minutes per week, or engage in 150 minutes of vigorous-intensity aerobic physical activityper week, or an equivalent...
on the context. Some cost accounting practices such as activity-based costing will allocate fixed costs to business activities for profitability measures...
the region is the GDP per capita, also called the Mean Standard of Living. Nominal GDP does not reflect differences in the cost of living and the inflation...
income (profits) from an activity, the receipts from the activity must be reduced by appropriate costs. One such cost is the cost of assets used but not...
item is not consumed in the process. Unit cost - the cost for one measured unit of completed work activity. Unit of measure - the term used for how a...
A cost audit represents the verification of cost accounts and checking on the adherence to cost accounting plan. Cost audit ascertains the accuracy of...
represent the net profit per unit of the activity. The reduced cost value indicates how much the profitability of the activity would have to be increased...
experience and management judgment as to factual relationships. Activity based costing attempts to allocate costs based on those factors that drive the...
hours or by using some other Activity Based Costingcost driver. In either case, once overhead/burden is added, the total cost for the job can be determined...
useful when measuring of prosperity than per capita income, as it is less influenced by outliers. Non-monetary activity, such as barter or services provided...
Contribution margin (CM), or dollar contribution per unit, is the selling price per unit minus the variable costper unit. "Contribution" represents the portion...
opportunity cost of capital. If a project is of similar risk to a company's average business activities it is reasonable to use the company's average cost of capital...
sufficient evidence of expense.[citation needed] Generally a per diem allowance covers: Cost of meal; Fees and tips for services; Laundry, dry cleaning...
some specific physical activity compared to a reference, currently set by convention at an absolute 3.5 mL of oxygen per kg per minute, which is the energy...