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Cost per activity information


When a mobile consumer requests content in the form of, for example, e-vouchers, audio files or video clips, the advertiser is charged a nominal sum by the platform that supports the marketing campaign. Each request is defined as an "activity". The platform's pricing charges a cost-per-activity. The amount payable by the advertiser is a function of the number of requests for content from the consumer, multiplied by the agreed cost/activity. This pricing model was created by Mobilitrix, a mobile solutions[buzzword] company based in Cape Town, South Africa. The advertiser only pays when a potential consumer accesses information or content as prompted by static media (POS poster, billboard, TV, radio or print advertisement). Alternatives include the pay per click, also known as the cost per click model.

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Cost per activity

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marketing campaign. Each request is defined as an "activity". The platform's pricing charges a cost-per-activity. The amount payable by the advertiser is a function...

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Cost per mille

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Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising...

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Cost per action

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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing...

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Cost accounting

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different cost accounting approaches: Activity-based costing Cost–volume–profit analysis Environmental accounting Joint cost Process costing Project accounting...

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Cost driver

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greater costs per unit if the capacity is under-utilised and lower costs per unit is the utilisation is high. The Activity Based Costing (ABC) approach...

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Paranormal Activity

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Paranormal Activity is a 2007 American supernatural horror film produced, written, directed, photographed and edited by Oren Peli. It centers on a young...

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Cost per impression

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Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising...

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CPA

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Lausanne, Switzerland Cost per action, an online advertising measurement and pricing model Cost per activity, an internat marketing cost policy Critical path...

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Physical activity

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moderate-intensity aerobic physical activity to 300 minutes per week, or engage in 150 minutes of vigorous-intensity aerobic physical activity per week, or an equivalent...

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Fixed cost

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on the context. Some cost accounting practices such as activity-based costing will allocate fixed costs to business activities for profitability measures...

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Gross domestic product

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the region is the GDP per capita, also called the Mean Standard of Living. Nominal GDP does not reflect differences in the cost of living and the inflation...

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Depreciation

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income (profits) from an activity, the receipts from the activity must be reduced by appropriate costs. One such cost is the cost of assets used but not...

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Glossary of construction cost estimating

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item is not consumed in the process. Unit cost - the cost for one measured unit of completed work activity. Unit of measure - the term used for how a...

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Online advertising

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advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids...

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Cost auditing

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A cost audit represents the verification of cost accounts and checking on the adherence to cost accounting plan. Cost audit ascertains the accuracy of...

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Reduced cost

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represent the net profit per unit of the activity. The reduced cost value indicates how much the profitability of the activity would have to be increased...

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Project management triangle

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statement, activity list, activity attributes, activity resource requirements, resource calendars, project management plan, risk register, activity cost estimates...

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Cost of goods sold

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experience and management judgment as to factual relationships. Activity based costing attempts to allocate costs based on those factors that drive the...

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Job costing

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hours or by using some other Activity Based Costing cost driver. In either case, once overhead/burden is added, the total cost for the job can be determined...

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Per capita income

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useful when measuring of prosperity than per capita income, as it is less influenced by outliers. Non-monetary activity, such as barter or services provided...

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Contribution margin

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Contribution margin (CM), or dollar contribution per unit, is the selling price per unit minus the variable cost per unit. "Contribution" represents the portion...

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Cost of capital

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opportunity cost of capital. If a project is of similar risk to a company's average business activities it is reasonable to use the company's average cost of capital...

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Per diem

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sufficient evidence of expense.[citation needed] Generally a per diem allowance covers: Cost of meal; Fees and tips for services; Laundry, dry cleaning...

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Metabolic equivalent of task

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some specific physical activity compared to a reference, currently set by convention at an absolute 3.5 mL of oxygen per kg per minute, which is the energy...

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