Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries."[1] As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem,"[2]: 189 which is then incorporated into a network of associations, "linking products, spaces, organizations and people."[3]: 6 As such, the concepts of nation branding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding.[4]
The practice is understood to have gained significance with the emergence of the post-industrial society among developing nations, in which places contend in an interdependent, increasingly-globalized economy.[5] Thus, place branding invariably relates to the notion that places compete with other places for people, resources, and business, and, as a result, many public administrations pursue such strategies.[6][7][8] As of 2011, the global competition of cities is estimated to host at least 2.7 million small cities/towns, 3,000 large cities, and 455 metropolises,[9]
In essence, place branding is "a strategy for projecting images and managing perceptions about places".[10]: 64 As such, it purposes to induce affective responses from consumers, thereby forming a meaningful relationship between person and place.
^Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. (2012). "Place branding: creating self-brand connections and brand advocacy". Journal of Product & Brand Management. 21 (7). Emerald: 508–515. doi:10.1108/10610421211276259. ISSN 1061-0421 – via Emerald Insight.
^Kapferer, Jean-Noël. 2013. "Paris as a Brand". Pp. 184–89 in City Branding: Theory and Cases, edited by K. Dinnie. New York: Palgrave Macmillan.
^Bellini, Nicola, and Cecilia Pasquinelli. 2016. "Urban Brandscape as Value Ecosystem: The Cultural Destination Strategy of Fashion Brands". Place Branding and Public Diplomacy 12(1):5–16.
^"City branding: a state-of-the-art review of the research domain", produced by Andrea Lucarelli and Per-Olof Berg, Journal of Place Management and Development, Vol. 4 Iss: 1, pp.9 - 27, 2011
^Cleave, Evan, and Godwin Arku. 2015. "Community Branding and Brand Images in Ontario, Canada". Place Branding and Public Diplomacy 11(1):65–82.
^"Understanding Sustainable Cities: Competing Urban Futures", written by Simon Guy & Simon Marvin, University of Newcastle, European Urban and Regional Studies 6(3) 1999
^Competitive Advantage of Nations, written by Michael E. Porter, Harvard University Business School, Free Press 1998
^"Competitive Identity", written by Simon Anholt, Palgrave Macmillan 2006
^"Global Market of Cities" Archived 3 October 2011 at the Wayback Machine, produced by Metti & Bronner 2011
^Braun, Erik, Eshuis, Jasper, & Klijn, Erik-Hans. (2014). The effectiveness of place brand communication. Cities, 41, 64-70.
Placebranding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques...
Internet Nation branding, the application of marketing and brand management techniques for the advancement of a country Placebranding, the application...
who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle...
performed using a hot or very cold branding iron. It therefore uses the physical techniques of livestock branding on a human, either with consent as a...
fields of marketing, branding, placebranding, and beyond. In addition to these publications, the program archives articles on branding for the public. Morona...
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Individual branding Internet branding Nation branding Outline of management Personal brandingPlacebranding Rebranding Return on brand School branding Silver...
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A branding iron is used for branding, pressing a heated metal shape against an object or livestock with the intention of leaving an identifying mark. The...
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Warnaby, & Gregory J. Ashworth, eds. (2015). Rethinking PlaceBranding: Comprehensive Brand Development for Cities and Regions. Springer. ISBN 978-3-319-12424-7...
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The Journal of Place Management and Development is a quarterly, peer-reviewed, academic journal covering placebranding. It is published by Emerald Publishing...
creators. BrandingBrand management CE marking History of marketing History of brand management Protected Geographical Status Nation branding Johnson,...
September 2009). "Marketing and managing nation branding during prolonged crisis: The case of Israel". PlaceBranding and Public Diplomacy. 5 (3): 202–212. doi:10...
received on 17 September an allegation of sexual assault against Brand said to have taken place in Soho, London, in 2003. The allegation arose after the Met...
city branding & marketing by Grupo TASO - issuu". Archived from the original on 20 March 2016. Retrieved 13 August 2015. "'Innovative city branding' conference...
Simon Anholt Report, nation branding refers to "how a country is seen by others". Other conceptualizations define nation branding as "strategic self-presentation...
Keith (2017). "Exploring the dimensions of placebranding: An application of the ICON model to the branding of Toronto" (PDF). International Journal of...
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International Book Exhibition Hong Kong's booth Branding on the exterior of a boat Branding on the exterior of a tram Branding on the exterior of a bus Promotional...
city branding) or Place Marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there...
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