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In advertising and marketing, foreign branding is the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin, generally to make them appear to come from a place that seems attractively fitting, or at least exotic. It may also be done if the country of origin has a poor image, in order to make customers believe that a company and/or its products originate from a country seen more favourably.[1]
In non-English-speaking countries, many brands use English- or American-styled names to suggest foreign origin. In non-French- and non-Italian-speaking countries, many cosmetics, toiletry, and apparel brands use French- or Italian-styled names. Names suggesting Japanese, Scandinavian, German, and other origins are similarly used for effect outside their home countries.
^Aichner, T., Forza, C. and Trentin, A. 2017. The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed. The International Review of Retail, Distribution and Consumer Research, 27(1): 43-60.
marketing, foreignbranding is the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin,...
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book Diplomacy in a Globalizing...
who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle...
primary fast food brand) is a Filipino multinational company based in Pasig, Metro Manila, Philippines. JFC is the owner of the fast food brand Jollibee. With...
and markets vehicles under its own branding, such as Fengdu, Voyah, Aeolus, Forthing, as well as under foreign-branded joint ventures such as Dongfeng Honda...
produced both domestic- and foreign-brand bicycles since the 19th century) Otomo (produced several OEM bikes for different brands) Panasonic Cycle Technology...
in lieu of their Latin counterparts. Homoglyph IDN homograph attack Foreignbranding Heavy metal umlaut for a similar practice in the field of heavy metal...
characters. The style is used for decorative purposes, such as in artwork, foreignbranding advertisements, and antisemitic propaganda, often to evoke themes of...
manufactured by The Coca-Cola Company) Calpis Oronamin C Drink Lipovitan Foreignbranding 100plus Super Supau Jozuka, Emiko (3 August 2020). "The 'Sweat' you...
marks and other diacritics with a blackletter typeface is a form of foreignbranding, which has been attributed to a desire for a "gothic horror" feel....
up". As of August 2013[update], the company increased the foreignbranding, launching a brand ambassador character named Hans Strudel, and the new slogan...
Tager 5 door TagAZ Vega TagAZ Master TagAZ assembled the following foreignbrands from knock-down kits: Hyundai Accent LC Hyundai Sonata EF Hyundai Porter...
Individual branding Internet branding Nation branding Outline of management Personal branding Place branding Rebranding Return on brand School branding Silver...
vehicles under its own branding, such as Arcfox, Beijing, Changhe, Foton Motor, Ruili Doda, as well as under foreign-branded joint ventures such as Beijing-Benz...
domestic sales. All currently produced models are designed abroad by foreignbrands, and many rely on knock-down kit production. Due to high import taxes...
The main local brands are light vehicle producers AvtoVAZ and GAZ, while KamAZ is the leading heavy vehicle producer. Eleven foreign carmakers have production...
produces and sells vehicles under its own branding, such as Trumpchi, Aion, Hycan as well as under foreign-branded joint ventures such as GAC Toyota, GAC...
3 million units. The key players in the motorcycle industry include foreignbrands: Honda, Yamaha, Piaggio, Suzuki, and SYM, and local producers of e-motorbikes:...
Guangzhou. GAC sells passenger cars under the Trumpchi and Aion brand operates foreign joint ventures with Honda and Toyota. BAIC (Beijing Automotive Industry...
until the collapse of the USSR. In the 1990s, Russia started importing foreignbrands of ice cream, and the state standards were dropped. The standards for...
recently hired a foreignbranding expert – Alexander Goldsborough – as Director of International Marketing and Communications, to revisit the brand image of the...
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