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Country of origin information


"Swiss Made" label on a TAG Heuer chronograph
Country of origin label for a product designed in the United States, but manufactured in China

Country of origin (CO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from.[1] For multinational brands, CO may include multiple countries within the value-creation process.

There are differing rules of origin under various national laws and international treaties. Country of origin labelling (COL) is also known as place-based branding, the made-in image or the "nationality bias". In some regions or industries, country of origin labelling may adopt unique local terms such as terroir used to describe wine appellations based on the specific region where grapes are grown and wine manufactured.

Place-based branding has a very ancient history. Archaeological evidence points to packaging specifying the place of manufacture dating back to some 4,000 years ago. Over time, informal labels evolved into formal, often regulated labels providing consumers with information about product quality, manufacturer name and place of origin.

  1. ^ Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon (2016). "Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?". Journal of Brand Management. 23 (4): 403–418. doi:10.1057/bm.2016.13. S2CID 167886281.

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into account the cost of assembly. Home country control Country of origin Made in USA Made in Germany "Swiss Federal Institute of Intellectual Property"...

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has lost the protection of their country of origin and who cannot or is unwilling to return there due to well-founded fear of persecution. Such a person...

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license prefixes from the GS1 organisation of their choice, GS1 prefixes do not identify the country of origin for a given product. GS1 prefixes not listed...

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experimental radio use, so that operators can be identified by their country of origin. These prefixes are legally administered by the national entity to...

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