Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."[1] Many nations try to make brands in order to build relationships between different actors that are not restricted to nations. It extends to public and private sectors in a nation and helps with nationalism. States also want to participate in multilateral projects.[2] Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell."[3] This is also referred to as country-of-origin effect.
Nation branding is a developing field in which scholars continue their search for a unified theoretical framework. Many nations are aiming to improve their country's standing, as the image and reputation of a nation can heavily influence its economic vitality. They seek to attract tourism and investment capital, increase exports, attract a talented and creative workforce, and enhance their cultural and political influence in the world.
Different ways that nation project their nation brand include export, foreign direct investment, and tourism. One example of exporting products is that Germany is known for their motor industry because famous car companies like Mercedes, Audi, and BMW are all German companies. An example of foreign direct investments that help the nation brand are US companies building maquiladoras and other European countries having factories in different countries.[4]
^Kerr, Pauline (2013). Diplomacy in a globalizing world : theories and practices. New York: Oxford University Press, USA. p. 354. ISBN 978-0-19-976448-8. OCLC 794367115.
^Pamment, James (2013). New Public Diplomacy in the 21st Century A comparative study of policy and practice. New York: Routledge. pp. 35–36.
^True, Jacqui (2006). Raymond Miller (ed.). Globalisation and Identity. South Melbourne: Oxford University Press. p. 74. ISBN 978-0-19-558492-9.
^Olins, Wally (2005). "Making a National Brand". In Melissen, Jan (ed.). The New Public Diplomacy Soft Power in International Relations. New York: Palgrave Macmillan. p. 169-179. ISBN 9781403945167.
Nationbranding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book Diplomacy in a Globalizing...
Look up branding in Wiktionary, the free dictionary. Branding may refer to: Making a mark, typically by charring: Wood branding, permanently marking,...
who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle...
concepts of nationbranding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding. The practice...
Council on NationBranding was established on January 22, 2009, by Executive Decree 21283 with the objective to develop South Korea's national brand value...
Individual branding Internet brandingNationbranding Outline of management Personal branding Place branding Rebranding Return on brand School branding Silver...
Livestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to hot branding large stock...
org Ido Aharoni on: NationBranding: Some Lessons from Israel Brand Israel Brief History by Ido Aharoni (July 2020) What is Brand Israel? (captioned)...
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related...
Branding national myths and symbols (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends...
A branding iron is used for branding, pressing a heated metal shape against an object or livestock with the intention of leaving an identifying mark. The...
(2011). "Brand Interrupted: The Impact of Alternative Narrators on NationBranding in the Former Second World". Branding Post-Communist Nations: Marketizing...
mythology of Singapore, in the context of nationbranding in Koh, Buck Song (2011). Brand Singapore: How NationBranding Built Asia's Leading Global City. Marshall...
2020-05-27. Iwabuchi, K. Pop-culture diplomacy in Japan: soft power, nationbranding and the question of 'international cultural exchange'. International...
Sarawak Tribune. Retrieved 23 November 2020. "SEB recognised with NationBranding Award 2018-2019". The Borneo Post. 6 July 2019. Retrieved 27 November...
rebranded as Chart Show Dance, after the last video shown in Dance Nationbranding was Amelia Lily - Shut Up (Wideboys Remix). Chart Show Dance was launched...
Low, The Business Times, 19 August 2002, and analysed in Brand Singapore: How NationBranding Built Asia's Leading Global City by Koh Buck Song, Marshall...
Glover, Nikolas; Jordan, Paul, eds. Histories of Public Diplomacy and NationBranding in the Nordic and Baltic Countries: Representing the Periphery (Leiden:...
Japanese Ministry of Foreign Affairs (MOFA), Japan began to increase its nationbranding efforts through the release of a television series titled Oshin, a...
New York: John Wiley & Sons. ISBN 0-471-35488-0. Nationbranding Dinnie, K. "Japan's NationBranding:Recent Evolution and Potential Future Paths". Japan...
describe the Pacific Alliance as a tool to practise a kind of joint "nation-branding" to promote trade and investment and to enhance the international status...
national and global requirements. Global marketing and global branding are integrated. Branding is a structured process of analyzing "soft" assets and "hard"...
combining ink sketches with haiku poems. In 2023, his book Brand Singapore: NationBranding in a World Disrupted by Covid-19 (2021) was longlisted by the...
Cup of NationBranding Archived 14 May 2008 at the Wayback Machine. BrandOvation. Retrieved 25 November 2007. "2010 Anholt-GfK Roper NationBrands Index"...