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Brand Hong Kong
Owner
Information Services Department, Hong Kong Government
Country
Hong Kong , China
Markets
International
Website
www.brandhk.gov.hk
Brand Hong Kong (or BrandHK) is a government programme launched in 2001 designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city.[1] This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China.[2] The branding features Hong Kong as a place of "creativity, entrepreneurship, global connectivity, security, and rich diversity".
In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes, and brand platform.[3]
^"What is Brand Hong Kong?". www.brandhk.gov.hk. Retrieved 8 August 2023.
^Chan, Kwok-bun (13 September 2013). Hybrid Hong Kong. Routledge. ISBN 9781135755003.
^"Revitalised Brand Hong Kong launched (with photos/video)". www.info.gov.hk. Retrieved 19 February 2018.
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