Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are.[1] It is an important component of business strategy[2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.[3]
Market research, marketing research, and marketing are a sequence of business activities;[4][5] sometimes these are handled informally.[6]
The field of marketing research is much older than that of market research.[7] Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution.[8] Two explanations given for confusing Market research with Marketing research are the similarity of the terms and also that Market Research is a subset of Marketing Research.[9][10][11] Further confusion exists because of major companies with expertise and practices in both areas.[12]
^Campbell Robertson (August 1, 2006). "Nielsen Brings a New Marketing Strategy to Broadway". The New York Times. Archived from the original on July 24, 2020. Retrieved July 23, 2020.
^McQuarrie, Edward (2005). The market research toolbox: a concise guide for beginners (2nd ed.). SAGE. ISBN 978-1-4129-1319-5. Archived from the original on August 28, 2022. Retrieved November 16, 2020.
^International Code on Market and Social Research(PDF) (4 ed.). ICC/ESOMAR Amsterdam, the Netherlands. 2008. Archived from the original (PDF) on September 3, 2018. Retrieved December 29, 2009.
^"Commercial Item Handbook" (PDF). Archived from the original (PDF) on October 6, 2021. Retrieved August 2, 2020. market research is a business operation
^Alex Burke. "What Is Formulated Marketing?". Hearst Newspapers. Archived from the original on September 23, 2020. Retrieved August 2, 2020. Marketing is a business process that ..
^Susan J. Hart; John R. Webb; Marian V. Jones (1994). "Export Marketing Research and the Effect of Export Experience in Industrial SMEs". International Marketing Review. 11 (6): 18. CiteSeerX 10.1.1.461.857. doi:10.1108/02651339410072980. Archived from the original on August 28, 2022. Retrieved August 28, 2022. Size of firm seems to be related to the use of informal market research
^Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. JSTOR 1246952. Archived from the original on August 16, 2020. Retrieved July 23, 2020.
^McDonald, Malcolm (2007). Marketing Plans (6th ed.). Oxford, England: Butterworth-Heinemann. ISBN 978-0-7506-8386-9. Archived from the original on August 28, 2022. Retrieved November 16, 2020.
^"Market Research END-TO-END Benefits". September 6, 2014. Archived from the original on August 21, 2021. Retrieved July 23, 2020. Because Market Research is a subset of Marketing Research, it is easy to see why the two terms are often confused.
^Claessens, Maximilian (January 9, 2018). "Difference between Market Research and Marketing Research". Archived from the original on July 22, 2020. Retrieved July 23, 2020.
^"Difference Between Market & Marketing Research". September 24, 2019. Archived from the original on July 23, 2020. Retrieved July 23, 2020. Market Research is a subset of Marketing Research
^"NAPCS Product List for NAICS 54191: Marketing Research" (PDF). United States Census. Archived from the original (PDF) on June 17, 2012. data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes
Marketresearch is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an...
product, the results of marketing research and marketresearch, and the characteristics of the product's target market. Once these factors are determined...
The MarketResearch Society is a professional body for marketresearch based in London, England. It was established in 1946 at the offices of the London...
Internet research Laboratory List of countries by research and development spending List of words ending in ology Marketresearch Marketing research Open...
segments) based on shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common...
Professionals (CSCMP), IIPMR (International Institute for Procurement and MarketResearch), APICS (the Association for Operations Management), ISCEA (International...
an emerging market as "a country where politics matters at least as much as economics to the markets". The research on emerging markets is diffused within...
conducts marketresearch for the film industry through National Research Group (NRG). In September 2018, Nielsen acquired SuperData Research, an industry...
Ipsos MORI was the name of a marketresearch company based in London, England which is now known as Ipsos and still continues as the UK arm of the global...
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which...
years, including Fletcher Research, a British Internet research firm, in November 1999; FORIT GmbH, a German marketresearch and consulting firm, in October...
providers of marketresearch in India in an industry estimated to be worth a minimum of $187 million. As the oldest extant marketresearch company in India...
Mandy; Roper, Farren (2024). Bias testing in marketresearch: A framework to enable inclusive research design (published January 3, 2024). p. 31. ISBN 979-8862902785...
A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims...
other apps. In February 2019, in response to criticism over a Facebook marketresearch program employing similar techniques (including, in particular, being...
Net promoter score (NPS) is a marketresearch metric that is based on a single survey question asking respondents to rate the likelihood that they would...
example marketresearch reports are often produced for sale by specialist marketresearch companies, investment companies may provide research reports...
Current research shows that the analysis of the market environment has challenges to predict or foresee upcoming market changes. The reason is that market scanning...
status appear on questionnaires for quantitative research, such as census forms and marketresearch instruments. In a person's medical history, civil...
basis for research in disciplines such as political science and media studies. They are also often used in program evaluation and marketresearch. Social...
primary research to estimate the total market size and a company's market share.[citation needed] "Market share: The percentage of a market accounted...
engaging in a competitor analysis. Secondary research usually provides details on key competitors and their market share, which is the percent of total sales...
Global Information