H2NO information

H₂NO was an upselling campaign by The Coca-Cola Company to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H₂NO, reflects the program's purpose, which is to have customers say No to H₂O, the chemical formula for water.

In July 2001, a link to a story about the program's success at Olive Garden was posted to Cockeyed.com. The link was reposted around the internet, until the story was taken down by Coca-Cola on August 2, 2001, for fears it might be misinterpreted. On August 20, 2001, the story was covered by The New York Times,^[1] and subsequently by a number of news providers.

The campaign ran only in the United States.^[2]

^ Gallagher, David F. (2 September 2001). "Word for Word/Deep Water; 'Just Say No to H20' (Unless It's Coke's Own Brew)". The New York Times.
^ Rowan, David (September 4, 2001). "Coke's war on water; Drinks giant trains waiters to boost sales in 'H2No' campaign". Evening Standard. p. 21. Archived from the original on January 25, 2013. Retrieved 29 August 2012.

[1] Gallagher, David F. (2 September 2001). "Word for Word/Deep Water; 'Just Say No to H20' (Unless It's Coke's Own Brew)". The New York Times.

[Evening_Standard-2] Rowan, David (September 4, 2001). "Coke's war on water; Drinks giant trains waiters to boost sales in 'H2No' campaign". Evening Standard. p. 21. Archived from the original on January 25, 2013. Retrieved 29 August 2012.

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