This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Limca" – news · newspapers · books · scholar · JSTOR(March 2013) (Learn how and when to remove this message)
Limca
The Limca logo
Type
Lemon-lime soda
Manufacturer
The Coca-Cola Company
Country of origin
India
Introduced
1977
Related products
Coca-Cola, 7 Up, Sprite
A bottle of Limca.
Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.
In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977.[1]
In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour).[2][3]
Prior to 1988, the original formula of Limca contained brominated vegetable oil (BVO). After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India. As a result of this ban, the formula for Limca was changed.
^"'Coca-Cola is neglecting beautiful Limca'". Daily News and Analysis. 26 June 2008. Retrieved 21 February 2012.
^Pande, Bhanu; Bhushan, Ratna (2011-12-04). "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. Retrieved 2018-09-17.
^"Coca-Cola rolls out new digital campaign "Nichord Le" for homegrown brand Limca". Financialexpress. Retrieved 2023-04-06.
Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains...
The Limca Book of Records is an annual reference book published in India documenting world records held by Indians. The records are further categorized...
the nearby Matunga Road railway station on the Western Line. As per the Limca Book of Records 2018, Matunga is the first railway station in India in suburban...
Pradesh, India. He is currently listed as the tallest man in India by The Limca Book of Records. He became the tallest living Indian in 2007, after the...
aspects of his life that have not been shared publicly. It entered the Limca Book of Records for being the best selling adult hardback across both fiction...
arts, he has been honored with many prestigious awards. To date he has 5 Limca Book of Records in his name. He has also performed in 37 Marathi Feature...
river Vamsadhara in North Andhra (171 ft). It has also been awarded by the Limca Book of Records. The temple is located in the village of Paritala on NH-65...
and producer in the Malayalam film industry. He has found space in the Limca Book of Records for the maximum number of films directed, scripted and acted...
2018. Retrieved 16 December 2012. Limca Book of Records Wikimedia Commons has media related to Renu Sukheja. Limca World Record for Elliptical Marathon...
owned part of the Parle company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time. Thums Up quickly...
called Alee Club Miss & Mr Teen India is the oldest pageant with holding Limca Book of Records for teenagers in India, which was started in the year 1997...
scripts for comedian Kapil Sharma. Shaandilyaa holds a 2013 record in the Limca Book of Records for having written 625 scripts. In 2019, he made his directorial...
chosen by the Limca Book of Records as People of the Year. 20 celebrities from Indian cinema were chosen & awarded in year 2017. Limca Book of Records...
by Coca-Cola in 1993 from Parle Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. The Union Beverages Factory, based in the...
Calculation World Championship at Mind Sports Olympiad 2020. He also holds 50 Limca records for his mathematical calculations. He is the founder of 'Bhanzu'...
500rpm and maximum torque of 220 Nm at 5500rpm. The Renault Scala broke the Limca record for the highest fuel economy achieved in India using a stock car...
Bihar prepared a Thekuwa of 91 kg in 2019 to catch the attention of the Limca Book of Records. Sharma, Gunjan (2 November 2019). "Thekua: The blessing...
Coca-Cola buildings and structures Criticism of Coca-Cola Cocacolonization Coca-Cola Freestyle Cola wars Limca Book of Records One, Two, Three (1961 film)...
drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot. To complement its soft drinks portfolio...
Himachal Pradesh helped develop Barara. Tajendar Singh Chouhan is in the Limca Book of Records for making the world's tallest Ravana effigy. Barara is...
the business. In 1993, Parle Bisleri sold Gold Spot along with Thums Up, Limca, Citra and Maaza to The Coca-Cola Company, which had just relaunched in...
Saransh started his restaurant Goila Butter Chicken. In 2014 he entered Limca Book of Records for the "Longest road journey by a chef". Saransh won a...
Bank in India – Asiamoney Best Banks 2015 Axis Bank has been featured in Limca Book of Records 2015 for creating a National Record for its campaign – 'Plant...
Tamil, Telugu, Kannada, and Punjabi movies. He is the record holder in the Limca Book of Records for 19 movie releases as lead actor in the year 1989, and...
Global Information
