New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April, 1985. It was renamed Coke II in 1990,[1] and discontinued in July 2002.
By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi-Cola, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure.
The company reintroduced the original formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost. This led to speculation that the New Coke formula had been a ploy to stimulate sales of the original Coca-Cola, which the company has vehemently denied.[2] The story of New Coke remains influential as a cautionary tale against tampering with an established successful brand.
^Jamieson, Sean (April 5, 1990). "Coke II makes its Spokane debut". Spokesman-Review. (Spokane, Washington). p. A8.
^Cite error: The named reference Snopes was invoked but never defined (see the help page).
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