American sports drink owned by The Coca-Cola Company
Bodyarmor SuperDrink
Industry
Beverage manufacturing
Founded
2011; 13 years ago (2011)
Founders
Lance Collins and Mike Repole
Headquarters
Queens, New York City
,
U.S.
Key people
Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson
Parent
The Coca-Cola Company
Website
Official website
Bodyarmor SuperDrink fruit punch
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink brand owned by The Coca-Cola Company.[1] Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".
Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand.[2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.[3]
^"Our Story". Bodyarmor Sports Drink | Superior Hydration. Retrieved 2023-02-12.
^Schultz, Clark (14 August 2018). "Coca-Cola takes stake in BodyArmor". SeekingAlpha. Retrieved 18 March 2019.
^"Coca-Cola Acquires Full Ownership of BodyArmor". Cspdailynews.com. 2021-11-01. Retrieved 2021-12-03.
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