This article is about the media term. For the informal fallacy, see Argument to moderation. For the fallacy of inconsistency, see False equivalence.
"Both sides" redirects here. For the album, see Both Sides.
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Among climate scientists in 2013, 97% of peer-reviewed papers that took a position on the cause of global warming said that humans are responsible, 3% said they were not. Among Fox News guests in late 2013, this was presented as a more even balance between the two viewpoints, with 31% of invited guests believing it was happening and 69% not.[1]
False balance, known colloquially as bothsidesism, is a media bias in which journalists present an issue as being more balanced between opposing viewpoints than the evidence supports. Journalists may present evidence and arguments out of proportion to the actual evidence for each side, or may omit information that would establish one side's claims as baseless. False balance has been cited as a cause of misinformation.[2][3][4]
False balance is a bias which usually stems from an attempt to avoid bias and gives unsupported or dubious positions an illusion of respectability. It creates a public perception that some issues are scientifically contentious, though in reality they are not, therefore creating doubt about the scientific state of research. This can be exploited by interest groups such as corporations like the fossil fuel industry or the tobacco industry, or ideologically motivated activists such as vaccination opponents or creationists.[5]
Examples of false balance in reporting on science issues include the topics of human-caused climate change versus natural climate variability, the health effects of tobacco, the alleged relation between thiomersal and autism,[6] alleged negative side effects of the HPV vaccine,[7] and evolution versus intelligent design.[8]
^Nuccitelli, Dana (23 October 2013). "Fox News defends global warming false balance by denying the 97% consensus". The Guardian. Retrieved 15 April 2023.
^Boykoff, Maxwell T; Boykoff, Jules M (2004). "Balance as bias: global warming and the US prestige press". Global Environmental Change. 14 (2): 125–136. doi:10.1016/j.gloenvcha.2003.10.001.
^Witynski, Max (22 July 2022). "False balance in news coverage of climate change makes it harder to address the crisis". Northwestern News. Retrieved 15 June 2023.
^Imundo, Megan N.; Rapp, David N. (June 2022). "When fairness is flawed: Effects of false balance reporting and weight-of-evidence statements on beliefs and perceptions of climate change". Journal of Applied Research in Memory and Cognition. 11 (2): 258–271. doi:10.1016/j.jarmac.2021.10.002. ISSN 2211-369X. Retrieved 15 June 2023.
^Grimes, David Robert (2019). "A dangerous balancing act". EMBO Reports. 20 (8): e48706. doi:10.15252/embr.201948706. PMC 6680130. PMID 31286661..
^Gross L (2009). "A broken trust: lessons from the vaccine—autism wars". PLoS Biol. 7 (5): 756–9. doi:10.1371/journal.pbio.1000114. PMC 2682483. PMID 19478850.
^Thomas, Ryan J.; Tandoc, Edson C.; Hinnant, Amanda (February 2017). "False Balance in Public Health Reporting? Michele Bachmann, the HPV Vaccine, and "Mental Retardation"". Health Communication. 32 (2): 152–160. doi:10.1080/10410236.2015.1110006. ISSN 1532-7027. PMID 27192091. S2CID 3437969.
^Scott, Eugenie C. (2009). Evolution vs. Creationism: An Introduction(PDF) (Second ed.). Westport, CT: Greenwood Press. ISBN 9780313344275. Retrieved 1 November 2017.
Falsebalance, known colloquially as bothsidesism, is a media bias in which journalists present an issue as being more balanced between opposing viewpoints...
difficult to construct because of the demarcation problem. Issues of falsebalance or false equivalence can occur when fringe theories are presented as being...
Wikiquote has quotations related to False equivalence. Affirming the consequent Apophenia Equivocation FalsebalanceFalse analogy List of fallacies Tu quoque...
presidential election by Donald Trump and his allies, specifically the false claim that the election was stolen through massive voter and electoral fraud...
the contractual damages, given that the editor bought the story under the false pretense of publishing it? If an editor has to publish a story: Would this...
user's falsebalance (with fraudulent transactions hidden) so that the next time the user logs in, the fraudulent transactions and real balance are not...
tactics often involves defamation of an enemy by means of smear campaigns. False flag attacks have been used as a pretext for starting a war in many cases...
that the endorsement provides any guarantee of quality or suitability. False authority is defined as the use of the passive voice without specifying...
and the video appeared briefly on the station's website in addition to false claims that Zelenskyy had fled his country's capital, Kyiv. It was not immediately...
A false flag operation is an act committed with the intent of disguising the actual source of responsibility and pinning blame on another party. The term...
National Enquirer (Carol Burnett v. National Enquirer, Inc.), arising out of a false 1976 report in the National Enquirer, implying she was drunk and boisterous...
False advertising is the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made...
part in the debate, and how providing Wakefield with any platform is falsebalance. He was extremely critical of the decision by Regent's University to...
ISSN 0923-0645. "Creating and Using Taglines as Marketing Tools". The Balance. Retrieved 2018-03-03. Yalch, R. F (1991). "Memory in a jingle-jungle:...
and accurate? Does this downplay or diminish evidence? Am I creating a false narrative or image? Does this influence people to believe something that...
Global Information
