An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.[1]
In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is contested.[2][3]
Advertorials, especially those that are not clearly disclosed, are the subject of controversy in journalism ethics and marketing ethics. Researchers have found that they often mislead readers who are unaware of their origin, co-opting and damaging a publication's reputation.[4][5] As many as two thirds of readers confuse advertorials for reporting, according to a 2016 study.[6]
^"Advertorial - Definition from the Merriam-Webster Online Dictionary". Merriam-Webster. Retrieved 2009-01-10.
^Sternberg, Josh (September 25, 2012). "Native Ads or Advertorials?". Digiday. Retrieved July 30, 2015.
^Turner, Francis (February 28, 2014). "When is native advertising not just glorified advertorial?". The Drum. Retrieved July 30, 2015.
^Sirrah, Ava (September 6, 2019). "Guide to Native Advertising". Tow Center for Digital Journalism. Columbia University. Retrieved 8 January 2023.
^Wojdynski, Bartosz W. (November 2016). "The Deceptiveness of Sponsored News Articles: How Readers Recognize and Perceive Native Advertising". American Behavioral Scientist. 60 (12): 1475–1491. doi:10.1177/0002764216660140.
^Westervelt, Amy; Green, Matthew (December 5, 2023). "Reuters, New York Times Top List of Fossil Fuel Industry's Favorite Media Partners". Drilled. Retrieved December 29, 2023.
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement"...
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personalities that Convergent chose to use for the advertorials." He also added, "The advertorial aired once and it won't air again." In February 2009...
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Wikipedia's quality standards. The specific problem is: Needs cleanup for advertorial layout, bullet points to prose, etc. Please help improve this article...
includes words like "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment"...
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2010, ExxonMobil and its predecessor Mobil purchased regular Thursday advertorials in The New York Times, The Washington Post, and The Wall Street Journal...
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2009, the Advertising Standards Authority criticised the company for advertorials as features alongside adverts for the same products. The ASA noted that...
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