Global InformationUnisender information
 | |
| Company type | Privately held company |
|---|---|
| Industry | Electronic mailing list |
| Founded | 2008 |
| Founders | Alexey Kachalov, Konstantin Guschin |
| Headquarters | Moscow , Russia |
Area served | Russia, Belarus |
| Parent | Unisender Rus, LLC |
| Website | unisender.com |
Unisender is an email marketing service that was created by Alexey Kachalov and Konstantin Guschin in 2008. They used private expenses of $100,000.[1] In 2014, the business angel investor Evgeniy Medvednikov sold 46,6% of the company to an industry holding with a multiplier of 35X.[2]
In 2012, the company's turnover exceeded $1,000,000.[3] The company's revenue is $23,000,000.
Unisender clients send 460 million emails monthly, and have a delivery rate of 99.4%. The service has 700 thousand clients (as of 2019) which include Rostelecom, Interfax, Black Star, MBM.RU.[4][5]
In 2015, the service won the AdIndex Awards 2015 in the Direct Marketing.[6] In 2016, the service took the first place in the digital-technologies ranking for online campaigns among email service providers.[7] The service ranks 12th in Email Delivery category, according to Datanyze.[8]
The initial name of the service was MailHelper. It started as a mailing service for founders' projects, however later it became a separate project. In 2009, the service got its current name Unisender and was transformed into a mass email marketing service.[3]
The service allows users to send bulk messages through the Viber messaging app. To do so, they need to register with Unisender, top up their account and create a sender's name.[9]
- ^ "UniSender - о компании" (in Russian). Rusbase. Retrieved 2020-03-27.
- ^ Светлана Алексеева (2014-10-08). "DCA КУПИЛ 46,6% UNISENDER INC У АНГЕЛА ЕВГЕНИЯ МЕДВЕДНИКОВА". Firrma.
- ^ a b "UniSender выпустил книгу с советами email-маркетологу и раздает ее бесплатно" (in Russian). kommersant.ru. 2019-05-06. Retrieved 2020-03-27.
- ^ "UniSender". TAdviser.ru. Retrieved 2020-03-27.
- ^ Selectel (2020-02-14). "Охотник за адресами: как бывший маркетолог из Ulmart построил собственный бизнес — Личный опыт на vc.ru". vc.ru. Retrieved 2020-03-27.
- ^ "Объявлены победители премии AdIndex Awards 2015" (in Russian). AdIndex.ru. Retrieved 2020-03-27.
- ^ "Technology Index: 2016. Самые полезные и надежные технологии для проведения digital-кампаний" (in Russian). AdIndex.ru. Retrieved 2020-03-27.
- ^ Datanyze. "UniSender Market Share and Competitor Report | Compare to UniSender, MailChimp SPF, Mandrill". Datanyze. Retrieved 2020-03-27.
- ^ UniSender (2018-12-19). "Viber или SMS: что лучше для массовых рассылок — Маркетинг на vc.ru". vc.ru. Retrieved 2020-03-27.