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Crunchy Nut
Product type
Breakfast cereal
Owner
Kellogg's
Country
U.K.
Introduced
1980; 44 years ago (1980)
Website
kelloggs.co.uk/crunchynut
Crunchy Nut (previously known as "Crunchy Nut Corn Flakes" in the UK, and "Nut & Honey Crunch"/"Honey & Nut Corn Flakes" in the US) is a breakfast cereal made by Kellogg's with flakes of corn, honey, three types of sugar, and chopped peanuts. The product was created by Kellogg's employees at their Trafford Park factory in Greater Manchester[1] and first introduced in 1980.[2]
While always known as Crunchy Nut or Crunchy Nut Corn Flakes in the UK, the cereal has undergone several name changes in the US. It debuted as Honey & Nut Corn Flakes, followed by the minor variation Honey-Nut Corn Flakes. The name changed to Nut & Honey Crunch in 1987 with a memorable ad campaign centered around the "nuttin', honey" pun. In the late '90s, it became Honey Crunch Corn Flakes. Despite this history, a 2011 UK press release announced Crunchy Nut's introduction to the US.[3]
^"Crunchy Nut Cornflakes makes Atlantic jump". Manchester Evening News. 4 February 2011. Archived from the original on 8 February 2011. Retrieved 3 August 2011.
^"Landmark dates > History > Company > Kellogg's". Kelloggs.ie. 19 February 1906. Archived from the original on 19 August 2012. Retrieved 27 December 2012.
^"Kellogg Company News Room". Kelloggs.co.uk. Archived from the original on 22 March 2012. Retrieved 27 December 2012.
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