Kellogg's Corn POPS – Sweetened Corn Cereal, with milk
Product type
Breakfast cereal
Owner
WK Kellogg Co
Country
U.S.
Introduced
1950; 74 years ago (1950)
Previous owners
Kellogg's (1950-2023)
Website
kelloggs.com/cornpops
Corn Pops is a puffed grain breakfast cereal made by WK Kellogg Co, described by the company as "crunchy sweetened popped-up corn cereal." The cereal was introduced in 1950 as "Corn Pops".[1] In 1951, the name was changed to "Sugar Corn Pops"[2] and later[when?] to "Sugar Pops". It was the sponsor for The Adventures of Wild Bill Hickok radio and television show. The name was changed back to 'Sugar Corn Pops' in 1978, and finally returned to 'Corn Pops' in 1984, a time when many cereals dropped the word "sugar" from their titles for marketing reasons. In January 2006, the name of the cereal was changed to 'Pops', but after a few months of poor reception was changed back to Corn Pops.
In mid-2007, Corn Pops launched its first line extension in many years called "Chocolate Peanut Butter Pops". In 2012, "Cinnamon Corn Pops" were introduced.
^Advertisements for Kellogg's Corn Pops exist in newspapers published in 1950 including the Long Beach Independent May 5, 1950, Long Beach, California and Bakersfield Californian, May 10, 1950, Bakersfield, California.
^In the beginning of the December 16, 1951 episode "Wheels of Doom" of the radio show The Adventures of Wild Bill Hickok, Andy Devine noted the new name change to Sugar Corn Pops.
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