The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks,[1] advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.[1]
The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA in 2019.[2][3][4][5] The cracker lines are now marketed under the Kellogg's or Sunshine names.
^ ab"Keebler Brilliant Marketing Pte Ltd Keebler". Brilliant-marketing.com. Archived from the original on April 2, 2010. Retrieved April 9, 2010.
^"Kellogg Company Closes Sale of Keebler Cookies and Related Businesses to Ferrero" (Press release).
^Reddy, Arjun. "Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion". Business Insider. Insider Inc. Retrieved April 2, 2019.
^Yu, Douglas. "Ferrero Enters U.S. Snack Aisle With $1.3 Billion Acquisition Of Kellogg's Brands". Forbes. Retrieved April 2, 2019.
^"Kellogg gets out of cookie business by selling Keebler, Famous Amos brands". WXIN. April 1, 2019. Retrieved October 13, 2019.
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