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Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience. Due to overlapping skills, some designers use graphic design and communication design interchangeably.
Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience. Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design. These are crucial pieces of a successful media communications kit.[1]
Within the Communication discipline, the emerging framework for Communication as Design focuses on redesigning interactivity and shaping communication affordances.[2] Software and applications create opportunities for and place constraints on communication. Recently, Guth and Brabham examined the way that ideas compete within a crowdsourcing platform, providing a model for the relationships among design ideas, communication, and platform.[3] The same authors have interviewed technology company founders about the democratic ideals they build into the design of e-government applications and technologies.[4] Interest in the Communication as Design framework continues growing among researchers.
^"Archived copy" (PDF). Archived from the original (PDF) on 2015-04-13. Retrieved 2014-10-30.{{cite web}}: CS1 maint: archived copy as title (link)
^Aakhus, Mark (2007-03-01). "Communication as Design". Communication Monographs. 74 (1): 112–117. doi:10.1080/03637750701196383. ISSN 0363-7751. S2CID 143543646.
^Guth, Kristen L.; Brabham, Daren C. (2017-08-04). "Finding the diamond in the rough: Exploring communication and platform in crowdsourcing performance". Communication Monographs. 84 (4): 510–533. doi:10.1080/03637751.2017.1359748. ISSN 0363-7751. S2CID 54045924.
^Brabham, Daren C.; Guth, Kristen L. (2017-08-01). "The Deliberative Politics of the Consultative Layer: Participation Hopes and Communication as Design Values of Civic Tech Founders". Journal of Communication. 67 (4): 445–475. doi:10.1111/jcom.12316. ISSN 1460-2466.
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