Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback.[1]
Models of communication are simplified representations of the process of communication. Most models try to describe both verbal and non-verbal communication and often understand it as an exchange of messages. Their function is to give a compact overview of the complex process of communication. This helps researchers formulate hypotheses, apply communication-related concepts to real-world cases, and test predictions. Despite their usefulness, many models are criticized based on the claim that they are too simple because they leave out essential aspects. The components and their interactions are usually presented in the form of a diagram. Some basic components and interactions reappear in many of the models. They include the idea that a sender encodes information in the form of a message and sends it to a receiver through a channel. The receiver needs to decode the message to understand the initial idea and provides some form of feedback. In both cases, noise may interfere and distort the message.
Models of communication are classified depending on their intended applications and on how they conceptualize the process. General models apply to all forms of communication while specialized models restrict themselves to specific forms, like mass communication. Linear transmission models understand communication as a one-way process in which a sender transmits an idea to a receiver. Interaction models include a feedback loop through which the receiver responds after getting the message. Transaction models see sending and responding as simultaneous activities. They hold that meaning is created in this process and does not exist prior to it. Constitutive and constructionist models stress that communication is a basic phenomenon responsible for how people understand and experience reality. Interpersonal models describe communicative exchanges with other people. They contrast with intrapersonal models, which discuss communication with oneself. Models of non-human communication describe communication among other species. Further types include encoding-decoding models, hypodermic models, and relational models.
The problem of communication was already discussed in Ancient Greece but the field of communication studies only developed into a separate research discipline in the middle of the 20th century. All early models were linear transmission models, like Lasswell's model, the Shannon–Weaver model, Gerbner's model, and Berlo's model. For many purposes, they were later replaced by interaction models, like Schramm's model. Beginning in the 1970s, transactional models of communication, like Barnlund's model, were proposed to overcome the limitations of interaction models. They constitute the origin of further developments in the form of constitutive models.
^Fujishin 2009, p. 8.
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