Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper. From the early 1980s until approximately 2002, Burger King engaged a series of advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign, Where's Herb?.
In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which revived the Burger King character used during Burger King's 1970s and 1980s Burger King Kingdom advertising campaign as a caricature now simply called "the King". CP+B also created a series of viral web-based advertisements to complement its television and print promotional campaigns on various social networks and various Burger King corporate pages. These viral campaigns, other new campaigns and a series of new product introductions, drew both positive and negative attention to Burger King and helped TPG and its partners earn approximately US$367 million in dividends. After the late-2000s recession, Burger King's owner, TPG Capital, divested itself of the chain in 2010; the new owner, 3G Capital, ended its relationship with CP+B and hired McGarryBowen to begin a new campaign targeted on a broader demographic.
Burger King successfully partnered with George Lucas's Lucasfilm to promote the 1977 movie Star Wars, one of the first product tie-ins in the fast food industry.
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2003, BurgerKing hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which revived the BurgerKing character used during Burger King's...
The BurgerKing is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King...
This is a list of the various advertising programs fast food restaurant chain BurgerKing has employed over the course of its history. It includes promotional...
company's advertising, but beginning in the mid-1980s, BurgerKingadvertising began losing focus. A series of less successful advertising campaigns created...
The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense...
Subservient Chicken advertising campaigns. Microsoft and BurgerKing's executives decided to produce Xbox games that would take place in BurgerKing-themed context...
The BurgerKing Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain BurgerKing in 1978 and introduced...
the product, BurgerKing occasionally releases limited-time variants on the Big King. The burger was introduced by Australian BurgerKing franchise Hungry...
chain BurgerKing that serves as a jingle for the advertisement of the chain's signature hamburger, the Whopper. It is part of BurgerKing'sadvertising campaign...
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain BurgerKing's TenderCrisp chicken sandwich...
Food portal Drink portal List of BurgerKing products BurgerKingadvertising List of McDonald's products In-N-Out Burger products Jakle et al, p. 118 Jakle...
BurgerKing Israel (Hebrew: ברגר קינג) is the Israeli franchise of international fast food chain BurgerKing. BurgerKing first entered the Israeli market...
International fast-food restaurant chain BurgerKing and its Australian franchise Hungry Jack's have had a variety of fish sandwiches in their product...
which have since lapsed. In 1987, BurgerKing offered a set of miniature burgers called Burger Bundles. The Burger Bundles were sold in a set of three...
sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, BurgerKing has registered many global...
settled shortly after the filing when BurgerKing agreed to seek advertising funds from other sources. In 2007, BurgerKing announced its "competitive hours"...
international fast food restaurant chain BurgerKing has attempted to introduce a premium line of burgers. These sandwiches are part of a system which...
chicken product sold by the international fast-food restaurant chain BurgerKing. At the time of their introduction in 2005, the company had intended...
Whopper Sacrifice was an advertising campaign by BurgerKing which was launched in January 2009. After unfriending 10 people on Facebook, people were...
to bridged the advertising presentation gap BurgerKing's marketers; a failure of which could have "crippled the project." BurgerKing and Blitz Games...
The fast-food restaurant chain BurgerKing was the first major fast food chain to introduce a grilled chicken sandwich to the marketplace, in 1990, six...
productions, and in several television commercials most notably BurgerKingadvertising. Additionally, she worked as an extra, as well as performing as...
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