†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] Source: www.BK.com (PDF)
International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of fish sandwiches in their product portfolio since 1975. The Whaler sandwich was the first iteration, designed to compete with rival burger-chain McDonald's Filet-O-Fish sandwich. With the addition of the company's Specialty Sandwich line in 1978, the sandwich was reformulated as the Long Fish sandwich. With the discontinuation of the Specialty Sandwich line, the sandwich was returned to its original recipe and name. With the introduction of the company's BK Broiler chicken sandwich in 1990, the fish sandwich became tied to the development cycle of the broiled chicken sandwich and was again reformulated and renamed as the Ocean Catch Fish fillet. When the broiled chicken sandwich underwent another reformulation in 2002, the fish sandwich was also redone and renamed as the BK Big Fish sandwich. By 2015, the sandwich had undergone several more modifications and went through a series of names including the BK Fish and Premium Alaskan fish sandwich. It is currently sold as the BK Big Fish sandwich in the United States and Canada. Internationally the fish sandwich is also known as the BK Fish, BK Fish'n Crisp burger, Fish King and Fish Royale in those markets.
The company markets very few variants of the fish sandwiches, but it does offer localized versions that are specifically tailored to meet taste preferences or customs of the various regions and countries in which it does business. Usually during the Christian religious period known as Lent, Burger King releases limited-time (LTO) variants on the sandwich that have different ingredients from the standard sandwich recipe. While the sandwich itself never has never been at the center of controversy, the sourcing of fish from Icelandic suppliers led to a call for a boycott of Burger King because of Iceland's participation in whaling — despite a 1982 international moratorium on the practice. Despite being one of the company's major offerings, the fish sandwich is rarely the center of product advertising for the company. As a major product in the company's portfolio, Burger King has registered very few global trademarks to protect its investment in the product.
^United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". Retrieved 2024-03-28.
^National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154.
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