†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] Source: www.BK.com (PDF)
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BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products made with higher-quality ingredients than their standard menu items. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Along with this series of larger, more complex menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better-quality products. They were discontinued in the United States in 2012, but continued to be sold in some markets, such as Italy. In August 2014, they were reintroduced for a limited-time offering (LTO) in North America, leading to their permanent re-addition to the menu in March 2015 in over 30 countries globally.
As one of the company's major offerings, the chicken fries are sometimes the center of product advertising for the company. The original advertisements were created by the firm of Crispin, Porter + Bogusky and were the subject of both criticism and legal action by the nu metal band Slipknot over claims of intellectual property rights, while later advertising programs started the company on a new direction of digital-based, multi-media advertising. With the product's North American reintroduction in 2014 and 2015, Burger King utilized a heavy social media campaign to help entice fans of the product back into restaurants. The company has also relied heavily on product tie-ins with the NFL, NCAA and NASCAR to promote the product across different demographic groups. Even though the product has been a prominent part of the menu for the better part of a decade, Burger King has released very few LTO variants of the product, with the first one being released in the summer of 2015. Despite being a major product line in the company's portfolio, Burger King has registered very few, if any, global trademarks to protect its investment in the product.
^United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". Retrieved March 28, 2024.
^National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154.
BKChickenFries are a friedchicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005...
chain added a second chicken finger product with the introduction of its BKChickenFries product in the mid-2000s. BKChickenfries would also be removed...
white meat chicken breast in some regions while using dark meat chicken thighs in others. Burger King's first broiled chicken sandwich, the BK Broiler,...
accidentally included in an order of fries. Starting with the introduction of its BKChickenFries product in 2005, BK began adapting some of its product...
Small Fries become Large Fries". The Jimmy Fund. July 26, 2002. Archived from the original on October 26, 2007. Retrieved March 29, 2008. "BK Beat Cancer...
Whopper and Fries?". BNet.com. Archived from the original on January 31, 2010. Retrieved February 8, 2010. Ruggless, Ron (January 22, 2010). "BK to sell beer...
advertising slogan "Get chicken just the way you like it". The site launched on April 8, 2004. The site was created for CP+B and BK by The Barbarian Group...
Fries (voiced by Tress MacNeille) - A robot powered by the French fries in its glass dome head. It can "multi-fry" where it takes a single French fry...
amount of products that have broader market appeal. Along with its BKChickenFries product, the Big King was part of that goal, with the reintroduction...
The BK Stacker sandwiches are a family of cheeseburgers sold by the international fast-food restaurant chain Burger King. In 2002, Burger King changed...
(promoting BK Stackers; 2005, 2007) "@ BK You Got It!" (2002) "The taste that beat McDonald's fries" (1997; to promote BK's new French fries at the time)...
Lunch items such as hamburgers and fries were not traditionally served during breakfast time, however, some BK stores began selling food under their...
Archived from the original (PDF) on 2017-10-31. Retrieved 2018-03-05. "BK - ChickenFries". Burger King. Retrieved 2017-03-05. "BURGER KING® USA Nutritionals:...
formerly named Popeyes Chicken & Biscuits and Popeyes Famous FriedChicken & Biscuits, is an American multinational chain of friedchicken restaurants formed...
original on 1 April 2019. Retrieved 21 October 2009. "BK replaces boxes with recyclables, rolls curly fries, barbecue sandwich". Nation's Restaurant News (subscription...
management in 2004, Burger Buddies were re-released as BK Burger Shots. The company has also sold several chicken and breakfast sandwich versions of these products...
markets the Original Chicken Sandwich under several different names globally, including the Long Chicken, BKChicken and Chicken Royale in the international...
burgers Sliders BK Stacker BK XXL Big King Whopper Whopperito Chicken Grilled chicken sandwiches Specialty Sandwiches BKChickenFriesBKChicken Nuggets TenderCrisp...
historical name Kentucky FriedChicken) was founded by Colonel Harland Sanders, an entrepreneur who began selling friedchicken from his roadside restaurant...
Jewish festival of Hanukkah, Jews traditionally indulge in eating oily and fried foods—such as sufganiyot (Hebrew: סופגניות), an Israeli round jelly doughnut—in...
Retrieved 2008-12-09. Sheffield, Brandon (November 13, 2006). "Would You Like Fries With That Game? (Page 3)". Gamasutra. Archived from the original on 11 August...
Developer. UBM Tech. Sheffield, Brandon (November 13, 2006). "Would You Like Fries With That Game? (Page 1)". Gamasutra. UBM Tech. Archived from the original...
Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s, Burger King started using...
burgers Sliders BK Stacker BK XXL Big King Whopper Whopperito Chicken Grilled chicken sandwiches Specialty Sandwiches BKChickenFriesBKChicken Nuggets TenderCrisp...
of the company's BK Broiler chicken sandwich in 1990, the fish sandwich became tied to the development cycle of the broiled chicken sandwich and was again...
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