Prevent third parties from using intellectual property
Intellectual property
Authors' rights
Copyleft
Copyright
Database right
Farmers' rights
Geographical indication
Indigenous intellectual property
Industrial design right
Integrated circuit layout design protection
Moral rights
Patent
Peasants' rights
Plant breeders' rights
Plant genetic resources
Related rights
Supplementary protection certificate
Trade dress
Trade secret
Trademark
Utility model
Related topics
Abandonware
Artificial intelligence and copyright
Brand protection
Copyright abolition
Copyright troll
Criticism of copyright
Bioprospecting
Biopiracy
Idea–expression distinction
Limitations and exceptions to copyright
Fair dealing
Fair use
Paraphrasing
Right to quote
Orphan work
Patent troll
Pirate Party
Public domain
Outline of intellectual property
Outline of patents
Higher categories: Property and Property law
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Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ensure that trademarks, patents, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved.[1] Counterfeiting is the umbrella term to designate infringements to intellectual property, with the exception of the term piracy which is sometimes (colloquially) used to refer to copyright infringement.[2]
A more narrow definition of brand protection which focuses on trademark infringement, is sometimes used.[3][4] Counterfeiting of physical goods that involves trademark infringement is indeed one of the predominant forms of intellectual property infringement.[5] However, both copyright and patent infringement are possible without an associated trademark infringement, and both may result in loss of revenue and of brand equity. Eliminating diversion, gray market, or product theft and resale, are generally considered as well as part of a brand protection strategy, even though an intellectual property may not be necessarily infringed.[6]
^"Trade Dress Watch: A case for counterfeit trade dress | | Insights | DLA Piper Global Law Firm". DLA Piper. Retrieved 2020-05-02.
^"IP enforcement: asserting your rights | European IP Helpdesk". www.iprhelpdesk.eu. Retrieved 2020-05-02.
^"BRAND PROTECTION | meaning in the Cambridge English Dictionary". dictionary.cambridge.org. Retrieved 2020-05-02.
^Fairley, Michael; Plimmer, Jeremy (2019). Encyclopedia of Brand Protection and Security Printing Technology. Tarsus Exhibitions & Publishing Ltd. ISBN 978-1910507209.
^Trade in Counterfeit and Pirated Goods: Mapping the Economic Impact. Illicit Trade. 2016. doi:10.1787/9789264252653-en. ISBN 9789264252646. Retrieved 2020-05-03. {{cite book}}: |website= ignored (help)
^"PROTECTING BRANDS AGAINST THE GRAY MARKET | On Publishing". Retrieved 2020-05-03.
Brandprotection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without...
someone else to use it Brand loyalty Brand management BrandprotectionBrand valuation Green brands - a classification of brands Imprint (trade name) -...
technology and began to utilize Microtaggants for anti-counterfeiting and brandprotection. Since 1985, the word 'taggant' has become widely utilized and refers...
ensure sufficient punishment and deterrence of wrongful activity". Brandprotection Allegations of intellectual property theft by China Saisie-contrefaçon...
designs are exempted from copyright protection under the Copyright Act if reproduced more than 50 times. Fast fashion brands may reproduce clothing designs...
spoofers, or malicious hackers. One of the early software in the online brandprotection marketplace was MarkMonitor, now part of Thomson Reuters. This software...
including electronic materials, functional and specialty coatings, brandprotection and product authentication technologies. "Sun Chemical history". Sun...
known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic...
for individual creative expression, a sanctuary conferring affirmative protection against the forces of private appropriation that threatened such expression"...
biotech, patents, and regulatory compliance; trademark protection, and domain and brandprotection. In the academy and the scientific community, Clarivate...
domain name registration and online brandprotection services. The acquisition of IP Mirror grew CSC Digital Brand Services’ ability to provide service...
software, brandprotection and antipiracy. The Idaho Statesman reported that "Markmonitor safeguards more than half of the Fortune 100 brands". Markmonitor...
to promote or brand goods) ℠ (which is the letters "SM" in superscript, for an unregistered service mark, a mark used to promote or brand services) ® (the...
works not intended for publication, do not deserve legal protection, but that any such protection should come from laws about privacy, rather than laws about...
domain management solutions" from Clarivate. MarkMonitor provides brandprotection, anti-piracy, and domain-name registration services for a variety of...
place. Advocates of IP believe that these economic incentives and legal protections stimulate innovation and contribute to technological progress of certain...
bestiality, which Stripe believed would violate Visa and MasterCard's brandprotection rules. Nifty contested this action, stating that it violated their...
Its Authentication division provides Government revenue technology, brandprotection, and ID security, such as polycarbonate data pages for passports. Its...
which is a form of intellectual property protection law. Trade dress is an extension of trademark protection to "[t]he design and shape of the materials...
American product of the protection that it gives against UVA; but this was not adopted, for fear it would be too confusing. Asian brands, particularly Japanese...
Commerce's 2021 IP Index, the nations with the lowest scores for copyright protection were Vietnam, Pakistan, Egypt, Nigeria, Brunei, Algeria, Venezuela and...
marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived...
jurisdictions, protections for unregistered trademarks are usually weaker than for registered trademarks. However, some countries have no legal protections for unregistered...
it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can...
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