Name that a business trades under for commercial purposes
This article is about businesses. For cultivated land plants, see Cultivar § Trade designations and selling names. For pharmaceuticals, see Drug nomenclature § Trade names. For other products and services, see Brand name.
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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name.[1] Registering the fictitious name with a relevant government body is often required.
In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used,[1][2] among others, such as assumed business name[3] or fictitious business name.[4] In Canada, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used.[5]
A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered.
^ abLoPucki, Lynn M.; Verstein, Andrew (2021). Business Associations: A Systems Approach. Frederick, Maryland: Aspen Publishing. pp. 60–61. ISBN 9781454898948. Retrieved January 2, 2024.
^Pinkerton's, Inc. v. Superior Court Archived 2016-12-30 at the Wayback Machine, 49 Cal. App. 4th 1342, 1348-49, 57 Cal. Rptr. 2d 356, 360 (1996) (collecting cases and explaining term of art "doing business as" (DBA)).
^"Search". SOSNC.gov. North Carolina Secretary of State. 2018. Archived from the original on December 26, 2019. Retrieved June 20, 2018.
^California Business and Professions Code Section 17900 Archived 2019-08-02 at the Wayback Machine et seq.
^"Business Registration". BusinessRegistration.ca. 2015. Archived from the original on 26 March 2016. Retrieved 17 March 2016.
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